Richard Trace

Captain
DISC Type : DS

Head of Strategic Planning at Frasers Group

Adlington, England, United Kingdom

Overview

Richard is the Head of Strategic Planning at Frasers Group, leveraging an extensive background in data and analytics from his eight-year tenure at Marks and Spencer. His colleagues describe him as focused, results-oriented, and innovative. He holds a BA from the University of Humberside and has experience in logistics and supply chain management.

Outside of his professional life, Richard has a strong passion for travel and sports, particularly cricket. He once took a career break to travel extensively, which included a trip to Australia specifically to watch the Ashes series.

He took a four-month break from his career to travel as a "Digital Nomad" and follow the English cricket team in Australia.

Personality Overview

Decisive But Calm

Dynamic But Sincere

Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Strategic Planning
As the current Head of Strategic Planning at Frasers Group, this is his core professional focus.
Data-Driven Retail
Spent over eight years in data, reporting, and analytics leadership roles at retail giant Marks and Spencer.
Logistics Management
Previously served as a Senior Logistics Manager for the London 2012 Olympics, managing complex supply chains.

Media Appearances

Richard has no verified media appearances

Work History

10-2022
Head of Strategic Planning at Frasers Group
10-2020 - 10-2022
Data, Reporting & Analytics Lead at Marks and Spencer
2-2017 - 9-2020
Insight & Analytics Manager at Marks and Spencer
3-2014 - 2-2017
Operations Manager at Marks and Spencer
11-2013 - 3-2014
Digital Nomad at Travel

Education

1995 - 1999
BA from University of Humberside
Education details unavailable from Shebbear College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Adlington, England, United Kingdom Job Level : Mid-senior Designation : Head of Strategic Planning at Frasers Group
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Richard

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Richard take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Richard

Personality Compatibility


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