Giliardi Rodriguez

Sharpshooter
DISC Type : CD

Growth & AI Strategy Architect at PIATTINO

São Paulo, São Paulo, Brazil

Overview

Giliardi Rodriguez is a Growth & AI Strategy Architect at PIATTINO with over 25 years of experience at the intersection of marketing, technology, and sales. He holds an MBA from USP and is frequently described by colleagues as an innovative, creative, and out-of-the-box thinker.

He has a strong interest in the evolution of corporate strategy, demonstrated by his analysis of trends like the shift to remote work. He also has a background in Human-Computer Interaction from Stanford University, suggesting a deep interest in user-centric design.

As a co-founder and former CTO, he led the development and expansion of digital solutions for major global companies, including Nokia, Infoglobo, and Terra Networks.

Personality Overview

Fast But Analytical

Precise But Practical

Thorough Evaluator

They respond well to strong and respectful communication.  They do not care very much about building rapport or relationships. They prefer to move quickly, and expect the same from others.

Topics They Care About

AI in Pharma
He frequently writes about the pharmaceutical industry's need for sophisticated, data-driven omnichannel strategies, moving beyond simple email campaigns to achieve genuine market impact.
Go-to-Market Strategy
His career is focused on connecting companies to their ideal markets, specializing in Account-Based Marketing (ABM) and demand generation for B2B and B2B2C ecosystems.
Data-Driven Growth
He champions a data-oriented approach, using automation and artificial intelligence to produce measurable and consistent growth for the businesses he advises.

Media Appearances

Giliardi has no verified media appearances

Work History

5-2025
Growth & AI Strategy Architect at PIATTINO
5-2024
Head of Marketing & Sales Latam at PIATTINO
6-2023
Director of Sales and Product at PIATTINO
11-2020
Director of Business Brazil and LATAM at PIATTINO
8-2019 - 11-2020
Manager of Innovation, Research, and Sales at PIATTINO

Education

2004 - 2005
Master of Business Administration (M.B.A.) from USP - Universidade de São Paulo
2000 - 2003
Bachelor's from Universidade Presbiteriana Mackenzie

More Information

Social Presence :

Prographics :

Exp : 31 Location : São Paulo, São Paulo, Brazil Job Level : Senior Designation : Growth & AI Strategy Architect at PIATTINO
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Insights For Selling To Giliardi

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Giliardi is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Giliardi

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Giliardi move?

  • If convinced, they can reach decisions quite fast.
  • Can Giliardi take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Giliardi

Personality Compatibility


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