Lloyd Cowell

Observer
DISC Type : ic

Regional Procurement Director at Yum! Brands

Greater Guildford Area, United Kingdom

Overview

Lloyd Cowell is a seasoned procurement leader, currently serving as Regional Procurement Director at Yum! Brands. His extensive career includes senior roles at major global companies such as Diageo and QinetiQ, where he has demonstrated expertise in strategic management of large-scale budgets and developing impactful category strategies.

He managed a substantial £160 million spend across both direct and indirect categories during his tenure as Head of Procurement at Diageo.

Personality Overview

Curious

Assertive

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Strategic Procurement
His career progression to director and head of procurement roles at major global brands like Yum! and Diageo highlights his focus on high-level procurement strategy.
Large-Scale Budgets
Has a proven track record of managing significant expenditures, including direct strategic oversight of a £160 million budget at Diageo.
Supplier Relationships
Experienced in strategic agency relationship and performance management, a key responsibility in his senior procurement roles.

Media Appearances

Lloyd has no verified media appearances

Work History

2-2021
Regional Procurement Director at Yum! Brands
10-2018 - 2-2021
Head Of Procurement at Yum! Brands
4-2015 - 10-2018
Head of Procurement at QinetiQ
6-2014 - 12-2014
Head of Procurement at Diageo
3-2010 - 6-2014
Procurement Manager at Diageo

Education

Lloyd has no verified education history

More Information

Social Presence :

Prographics :

Exp : 32 Location : Greater Guildford Area, United Kingdom Job Level : Mid-senior Designation : Regional Procurement Director at Yum! Brands
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Insights For Selling To Lloyd

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lloyd is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lloyd

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Lloyd move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Lloyd take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lloyd

Personality Compatibility


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