Gina K.

Critic
DISC Type : C

Senior Director of People at Blank Street

Brooklyn, New York, United States

Overview

Gina K. is the Senior Director of People at Blank Street, focusing on talent, culture, and organizational strategy for the rapidly scaling coffee company. Her background includes founding a specialized recruiting firm, RS Services, and holding HR leadership roles at AptDeco and DIG. She earned a Bachelor of Science from Binghamton University.

Gina is passionate about building supportive, engaging workplaces and creating meaningful connections. She focuses on fostering a positive, growth-oriented culture where employees can thrive. This approach stems from her belief in providing a specialized and individualized experience for both companies and candidates.

Unique fact: She founded her own recruiting firm to provide a more tailored and authentic approach to executive search and relationship building.

Personality Overview

Information Seeker

Precise

Objective Thinker

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Talent Acquisition
Founded a recruiting firm and frequently posts about hiring for key roles, showing a clear focus on sourcing and securing top talent for a growing team.
Startup Culture
Her experience as 'Director of People + Culture' and posts about creating a 'supportive, engaging, and fun workplace' highlight her focus on building strong company culture.
Rapid Business Scaling
Her social media activity emphasizes hiring to support Blank Street's rapid growth and international expansion, particularly in the UK.

Media Appearances

Gina has no verified media appearances

Work History

2-2023
Senior Director of People at Blank Street
7-2021 - 3-2023
Director of People + Culture at AptDeco
6-2021
Founder + Executive Search at RS Services
5-2020 - 3-2021
Compliance and Benefits Manager at DIG.
11-2019 - 5-2020
Special Projects, People Operations at DIG.

Education

Bachelor of Science (B.S.) from Binghamton University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Brooklyn, New York, United States Job Level : Senior Designation : Senior Director of People at Blank Street
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Insights For Selling To Gina

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gina is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Gina

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Gina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Gina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Gina

Personality Compatibility


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