Gina Peterson

Enthusiast
DISC Type : i

Vice President, Category Leadership at The Hershey Company

Greater Pittsburgh Region, United States

Overview

Gina has no verified overview

Personality Overview

Non-Confrontational

Consensus Focused

Amiable & Agreeable

They are more about building relationships than just cutting deals.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Gina has no verified topics they care about

Media Appearances

Gina has no verified media appearances

Work History

3-2026
Vice President, Category Leadership at The Hershey Company
10-2024
Sr. Director, Total Customer Investment at The Hershey Company
6-2022 - 10-2024
Sr. Director, Team Lead; Kroger at The Hershey Company
6-2021 - 6-2022
Director, ReSET (Retail Shopper Experience Team) at The Hershey Company
6-2019 - 6-2021
Senior Manager, Retail Experience at The Hershey Company

Education

2001 - 2005
B.S. from Villanova University
2019 - 2019
Executive Education from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Pittsburgh Region, United States Job Level : Senior Designation : Vice President, Category Leadership at The Hershey Company
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Insights For Selling To Gina

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gina is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Gina

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Gina move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Gina take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Gina

Personality Compatibility


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