Giovanna Adelizzi

Critic
DISC Type : C

Owner & Founder at Luce di Sorrento

Sorrento, Campania, Italy

Overview

Giovanna Adelizzi is the Owner and Founder of Luce di Sorrento, a luxury Italian skincare brand rooted in neurocosmetic research. She leverages her background in Food Science and Technology to create innovative formulas. Her work has earned her recognition as one of Forbes Top 100 Women.

Giovannas personal history is deeply intertwined with her brand. Her family has been cultivating Sorrento lemons, a key ingredient in her products, since 1923. She describes her work as a tribute to the harmony between nature and science, viewing skincare as a ritual for inner well-being.

A unique fact: Giovanna holds patents for pharmaceutical compositions, highlighting her deep expertise in scientific formulation and product development beyond traditional cosmetics.

Personality Overview

Negotiator

Precise

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Neurocosmetic Innovation
Her brand, Luce di Sorrento, is founded on research into functional neurocosmetics, aiming to improve skin health and mental well-being through the senses.
Family Heritage
She continues a family legacy dating back to 1923, cultivating the same Sorrento lemons her great-grandparents did and using them as the foundation of her brand.
Skin-Brain Connection
She is a proponent of the idea that skincare is entering a new era focused on how beauty rituals can influence not just our appearance, but also our minds.

Media Appearances

Luce di Sorrento: The Beauty of Nature and the Tradition of .... Featured in Spotify

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“The secret of beauty lies in nature” – Luce di Sorrento sets sights on global travel retail. Featured in Moodiedavitt Report

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Work History

7-2019
Owner & Founder at Luce di Sorrento
9-2017 - 7-2019
General Manager at Sakura Italia
6-2008 - 9-2017
Senior product marketing manager at Sakura Italia

Education

1995 - 2000
Scienze e tecnologie alimentari from Università degli Studi di Napoli Federico II
2013 - 2014
Executive Master in internazionalizzazione d’Impresa from NIBI - Nuovo Istituto di Business Internazionale

More Information

Social Presence :

Prographics :

Exp : 17 Location : Sorrento, Campania, Italy Job Level : Leadership Designation : Owner & Founder at Luce di Sorrento
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Insights For Selling To Giovanna

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Giovanna is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Giovanna

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Giovanna move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Giovanna take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Giovanna

Personality Compatibility


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