Lin Arigho-Dickens FCIM

Pioneer
DISC Type : IDs

Marketing Director at BM caterers

Brixham, England, United Kingdom

Overview

As Marketing Director at BM caterers with over 30 years of communications experience, Lin excels at simplifying complex challenges. She holds a Masters degree and is described by colleagues as a supportive, passionate, and positive driving force who is meticulous and highly organized.

Outside of her primary role, Lin is an ambassador for Nova Coffee & Bakery. She is passionate about empowering women, serving as a career mentor for aspiring female leaders, and volunteers to help young people secure career opportunities through Stockley Academy.

She was instrumental in the creation of the Perkee coffee brand, an achievement she considers a major highlight of her career.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Sustainable Food
A vocal advocate for change in the food system, she has been a key part of her company's trailblazing work in sustainable food practices.
Empowering Women
Actively supports female advancement, serving as a career mentor in programs aimed at developing more women in leadership positions within the design industry.
Brand Development
Considers helping to create and launch the Perkee coffee brand as one of the most rewarding highlights of her professional career.

Media Appearances

Lin has no verified media appearances

Work History

8-2011
Marketing Director at BM caterers
2010 - 11-2011
Editor of community website at baybrits
6-2009 - 8-2011
Marketing Consultant at Lin Dickens
10-2004 - 9-2017
Ambassador at Stockley Academy
10-1988 - 2009
Managing Director at ARICOT VERT

Education

2020 - 2022
Master's degree from Professional Academy
1983 - 1989
Graphic Design from Farnborough College of Technology

More Information

Social Presence :

Prographics :

Exp : 40 Location : Brixham, England, United Kingdom Job Level : Mid-senior Designation : Marketing Director at BM caterers
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Insights For Selling To Lin

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lin is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lin

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lin move?

  • They are generally fast movers and can take quick decisions
  • Can Lin take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lin

Personality Compatibility


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