Giulia Mura

Critic
DISC Type : C

Architecture & Design section Curator and writer at Youmanist BNL

Rome, Latium, Italy

Overview

Giulia Mura is an architect, university lecturer, and curator who co-founded Superficial Studio, a Rome-based creative agency. She specializes in integrating storytelling, design, and cultural events, and her passion is content creation for publications like Artribune and Living del Corriere. She holds a masters degree in European Museology.

Giulia is dedicated to popularizing contemporary architecture, collaborating for years with the Italian Association of Architecture and Criticism (AIAC). Her work often explores the intersection of design history, cultural heritage, and modern communication, aiming to foster dialogue between professionals, institutions, and the public.

Unique fact: She curated an exhibition focused on seventy years of Nordic table design told through the lens of its female creators.

Personality Overview

ROI Driven

Objective Thinker

Information Seeker

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Cultural Storytelling
As co-founder and PR Director of Superficial Studio, she develops and manages cultural projects by integrating communication, visual design, events, and branding.
Contemporary Architecture
She writes for numerous architecture magazines, teaches the history of contemporary architecture, and actively works to popularize the discipline with the Italian Association of Architecture and Criticism.
Exhibit & Museum Design
An architect specializing in museography and exhibition design, she teaches related courses at multiple universities and consults on the subject.

Media Appearances

Giulia has no verified media appearances

Work History

9-2021 - 8-2022
Architecture & Design section Curator and writer at Youmanist BNL
1-2020
Freelance Editor at professionearchitetto
2-2016
Co-founder & PR Director at Superficial Studio
3-2011
Freelance Editor at Artribune
5-2010
Docente a contratto at Università Varie

Education

2016 - 2016
Workshop - Corso di Alta Formazione from CCC Città come Cultura - MAXXI _ Museo delle Arti del XXI secolo, Roma
2011 - 2012
Master 1 Livello "EUROPEAN MUSEOLOGY” from IULM University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Rome, Latium, Italy Job Level : Leadership Designation : Architecture & Design section Curator and writer at Youmanist BNL
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Insights For Selling To Giulia

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Giulia is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Giulia

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Giulia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Giulia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Giulia

Personality Compatibility


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