Giuseppe Cattaneo

Questioner
DISC Type : c

Head of Commercial Projects at Ferrari

Milan, Lombardy, Italy

Overview

Giuseppe has no verified overview

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Giuseppe has no verified topics they care about

Media Appearances

Giuseppe has no verified media appearances

Work History

9-2025
Head of Commercial Projects at Ferrari
1-2020 - 8-2025
President Greater China at Ferrari
1-2019 - 12-2019
Senior Advisor at Snam S.p.A.
1-2018 - 11-2018
Head Of Corporate Development - SVP at Pirelli
9-2014 - 12-2017
President & Chief Executive Officer Asia Pacific - SVP at Pirelli

Education

1988 - 1995
Corporate Finance and Strategic Planning from Università degli Studi di Bergamo
1982 - 1987
Financial accounting diploma from Collegio San Carlo (Convitto Celana)

More Information

Social Presence :

Prographics :

Exp : 12 Location : Milan, Lombardy, Italy Job Level : Mid-senior Designation : Head of Commercial Projects at Ferrari
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Insights For Selling To Giuseppe

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Giuseppe is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Giuseppe

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Giuseppe move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Giuseppe take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Giuseppe

Personality Compatibility


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