Glesni Owen

Pioneer
DISC Type : Dsi

Head of Commercial at Equinox Kombucha / 100% Organic / Certified B Corp ®

Greater Leeds Area, United Kingdom

Overview

Glesni is the Head of Commercial at Equinox Kombucha, a senior FMCG sales leader with expertise in challenger brands. She has a strong track record of shaping 3-5 year strategies, managing full P&L, and driving profitable growth through retail and OOH channels. She is a graduate of The University of Sheffield.

She is passionate about the functional drinks category, particularly kombucha and its gut health benefits. This interest stems from a belief in how "better-for-you" beverages are reshaping the soft drinks and juice industries. She thrives in fast-paced, mission-driven environments.

She is currently focused on accelerating the companys growth into the Irish market.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Challenger Brand Growth
Identifies as a "Challenger Brand Expert" and has held leadership roles at high-growth B Corp brands like Equinox Kombucha and TrueStart Coffee.
Functional Drinks
Expresses a strong personal passion for functional drinks, believing they are fundamentally reshaping the soft drinks and juice categories for the better.
Sales Team Coaching
Emphasizes her passion for building sales capability, which includes coaching teams, delivering training, and strengthening customer partnerships.

Media Appearances

Glesni has no verified media appearances

Work History

12-2025
Head of Commercial at Equinox Kombucha / 100% Organic / Certified B Corp ®
11-2025 - 12-2025
Trade Strategy Lead at Equinox Kombucha / 100% Organic / Certified B Corp ®
8-2024 - 9-2025
Head of Grocery & Convenience Sales at TrueStart Coffee | Certified B Corp | Carbon Negative
2-2023 - 6-2024
Head of Grocery at Equinox Kombucha
9-2022 - 2-2023
Head of vet and pet specialist sales at Pets Choice Ltd

Education

1997 - 2001
BA (hons) from The University of Sheffield

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Leeds Area, United Kingdom Job Level : N/A Designation : Head of Commercial at Equinox Kombucha / 100% Organic / Certified B Corp ®
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Insights For Selling To Glesni

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Glesni is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Glesni

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Glesni move?

  • They are generally fast movers and can take quick decisions
  • Can Glesni take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Glesni

Personality Compatibility


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