Glyn Davies in

Glyn Davies

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Head of Data & Analytics at Philip Morris International
📍 Bromley, England, United Kingdom

Glyn is an experienced data leader, currently the Head of Data & Analytics at Philip Morris International. His career is rooted in customer data, CRM, and loyalty, with significant experience in the transport sector at Avanti West Coast and Virgin Trains. He holds a BA in Economics & Management from the University of Leeds.

He is deeply committed to charity, particularly supporting Railway Children. He actively participates in demanding fundraising challenges to support the cause, demonstrating a strong sense of social responsibility and a passion for helping children in need.

Unique fact: Glyn cycled from Kilimanjaro to the Serengeti in Tanzania to raise money for Railway Children.

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Experience
30 Years
Current Role
Head of Data & Analytics
Job Level
Mid-senior
Location
Bromley, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Glyn cares about

Customer Data Strategy
His career has focused on leading customer data and analytics teams at major companies like Philip Morris International, Avanti West Coast, and Virgin Trains.
Marketing Analytics
Possesses a Certificate in Applied Marketing Analytics and has a demonstrated history of working in marketing and customer experience.
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Career

Work history

12-2021
Head of Data & Analytics
Philip Morris International
12-2019 - 12-2021
Head of Customer Data
Avanti West Coast
9-2014 - 12-2019
Head of Customer Data
Virgin Trains
8-2018 - 8-2019
Acting Head of Strategic Analysis
Virgin Trains
3-2011 - 9-2014
Head of CRM & Loyalty
Virgin Trains
In the press

Media appearances

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Education
1989 - 1992
Bachelor of Arts (BA)
University of Leeds
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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