Goh Boon Hwa is an experienced leader in the sportswear industry, currently serving as the Product and Merchandising Director at ASICS. His career shows a consistent progression through senior roles in merchandising, retail, and operations, including a past position as Country Manager at Kwang Sia Chin, highlighting his comprehensive expertise in the fashion and retail sectors.
Outside of his professional life, Goh Boon Hwa appears to be interested in the principles of discipline and how they apply to different areas of life, such as fitness and finance. He reflects on the common ground between exercise and investing, suggesting a methodical and patient approach to personal growth and wealth management.
He believes that both exercise and investing require a core similarity: discipline.
Goh Boon Hwa
Product / Merchandising Director at ASICS SEA
Singapore
Overview
Topics They Care About
Product Merchandising
His entire career progression, culminating in his current Director role at ASICS, is centered around product and merchandising strategy in the sportswear and fashion industry.
Retail Operations
Previous roles as Retail Manager and Head of Operations indicate a strong background and deep understanding of managing the operational aspects of the retail business.
Sportswear Market
His long tenure at ASICS and noted interest in major competitor Nike show a vested interest in the dynamics and trends of the broader sportswear market. [Predicted]
Media Appearances
Goh has no verified media appearances
Work History
1-2019
Product / Merchandising Director at ASICS SEA
1-2016 - 12-2018
Senior Product / Merchandising Manager at ASICS SEA
9-2013 - 12-2015
Retail & Merchandising Manager at ASICS SEA
1-2011 - 9-2013
Country Manager at Kwang Sia China
10-1997 - 9-2013
Operations Manager at Kwang Sia Fashion
Education
Goh has no verified education history
More Information
Social Presence :
Prographics :
Exp : 28
Location : Singapore
Job Level : Mid-senior
Designation : Product / Merchandising Director at ASICS SEA
