Golan Raz

Questioner
DISC Type : c

Co-Founder & COO at Deeto

Tenafly, New Jersey, United States

Overview

Golan Raz is the Co-Founder and COO of Deeto, a customer advocacy platform. With a deep background in the health and wellness sector from roles like SVP at Lycored, he specializes in Go-To-Market strategies, brand development, and commercializing bio-tech innovations. He holds a law degree from Ono Academic College.

Originally from Tel Aviv, Golan grew up as a keen surfer, a passion that fostered a strong connection to nature. This interest led him to study homeopathy and traditional Chinese medicine early in his career. He is an entrepreneur at heart, having founded his first health supplements company in 2000.

Unique fact: His Masters research at Bar-Ilan University focused on the bio-ethical relationship between academic research and pharmaceutical companies.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Customer Advocacy
His current venture, Deeto, is built to turn customer experience and feedback into a core sales and marketing strategy, leveraging customer voices to drive growth.
Human-to-Human Sales
He strongly believes that prospects are human beings, not just leads in a CRM, and advocates for genuine engagement over conversion tactics.
Ingestible Skincare
As a leader at Lycored, he was at the forefront of the "beauty-from-within" movement, linking nutrition directly to skin wellness and appearance.

Media Appearances

Golan has no verified media appearances

Work History

5-2022
Co-Founder & COO at Deeto
8-2013 - 5-2022
SVP, Global Health Division at Lycored
4-2010 - 7-2013
Nutritech B.U. Manager at Lycored
4-2006 - 4-2010
Co-Founder, strategic business development & national commercialization at Bara Herbs
1-2000 - 12-2008
Founder & CEO at Human's Nature Group LTD

Education

2011 - 2015
MA Scholar from Bar-Ilan University
2005 - 2007
MA from Bar-Ilan University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Tenafly, New Jersey, United States Job Level : Leadership Designation : Co-Founder & COO at Deeto
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Insights For Selling To Golan

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Golan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Golan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Golan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Golan take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Golan

Personality Compatibility


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