GOODNESS KAYODE

Critic
DISC Type : C

Head Of Product and Engineering at HOSTAFRICA

United States

Overview

Goodness Kayode is the Head of Product & Engineering at HOSTAFRICA, where he leads strategy for a multi-million-dollar business across key African markets. A linguist-turned-engineer, he has a rich entrepreneurial background, having founded a successful software agency and later co-founded and sold the communications startup, Sendchamp.

Outside of his executive role, Goodness is an active angel investor in several startups, including YC-backed companies. He is passionate about sharing knowledge, having authored a book on startup growth, created online courses, and written numerous articles. He dedicates his weekends to mentoring founders and tech newcomers.

Unique fact: With a university degree in English, he taught himself software engineering before building and successfully exiting his own tech company.

Personality Overview

Objective Thinker

Critic

ROI Driven

They enjoy working alone and do not rely on others very often.  They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Building Businesses
As a two-time founder who led a company (Sendchamp) to a successful acquisition, he has deep experience in the entire business lifecycle.
Distribution Strategy
He has recently posted about his focus on solving challenges related to distribution automation and is actively hiring sales roles to improve market reach.
Product-Led Teams
He has authored articles arguing for the effectiveness of product-led teams over engineering-led ones, indicating a strong interest in team structure and strategy.

Media Appearances

GOODNESS has no verified media appearances

Work History

1-2025
Head Of Product and Engineering at HOSTAFRICA
9-2023 - 12-2024
Chief Product Officer at GO54 (formerly Whogohost)
12-2021
Fellow at On Deck
1-2021 - 8-2023
Co-founder/CEO at Sendchamp
1-2018 - 11-2022
Founder at Sprinble

Education

2013 - 2016
Bachelor of Arts (B.A.) from Obafemi Awolowo University

More Information

Social Presence :

Prographics :

Exp : 8 Location : United States Job Level : Mid-senior Designation : Head Of Product and Engineering at HOSTAFRICA
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Insights For Selling To GOODNESS

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with GOODNESS is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from GOODNESS

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will GOODNESS move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can GOODNESS take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And GOODNESS

Personality Compatibility


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