Gordon Bigler

Questioner
DISC Type : c

President & Founder at Bronco Pump & Power Company, LLC

San Diego, California, United States

Overview

Gordon Bigler is the President & Founder of Bronco Pump & Power Company, LLC, specializing in temporary fluid handling and power generation solutions. He focuses on being a hands-on "doer" and "fixer", emphasizing customer satisfaction and operational efficiency.

He earned his MBA from The University of Chicago Booth School of Business and a Bachelor of Arts from Claremont McKenna College. He is interested in companies like KPMG US and State Farm.

Gordons professional philosophy centers on absolute responsiveness and making processes reproducible and replicable for success.

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Equipment Rental
As President & Founder of Bronco Pump & Power Company, LLC, his focus is on providing temporary fluid handling and power generation equipment rentals.
Customer Experience
His introduction states, "I always keep the customer first and provide a positive value and experience to the customer. "
Operational Efficiency
He focuses daily on making processes reproducible and replicable, indicating a strong interest in operational improvements.

Media Appearances

Gordon has no verified media appearances

Work History

11-2011
President & Founder at Bronco Pump & Power Company, LLC

Education

1999 - 2001
MBA from The University of Chicago Booth School of Business
1990 - 1994
Bachelor of Arts from Claremont McKenna College

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Diego, California, United States Job Level : Leadership Designation : President & Founder at Bronco Pump & Power Company, LLC
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Insights For Selling To Gordon

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gordon is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Gordon

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Gordon move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Gordon take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Gordon

Personality Compatibility


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