Gordon Mackenzie

Inquirer
DISC Type : cd

Head of Strategic Planning and Policy Development at Queen Margaret University

Greater Edinburgh Area, United Kingdom

Overview

Gordon is a strategic leader with a robust background in communications and public engagement, currently serving as the Head of Strategic Planning and Policy Development at Queen Margaret University. His career is marked by high-level leadership roles in the British Army, where he specialized in strategy, media operations, and change management. He holds a doctorate-level qualification in Strategic Leadership.

Outside of his professional life, Gordon maintains a strong connection to his military roots and is committed to honoring fellow veterans. He is also a supporter of the arts and emerging talent, particularly within the Scottish jazz scene, and actively promotes young musicians.

He served as the lead spokesman and Head of Media Operations for the British Forces in Helmand, Afghanistan.

Personality Overview

Hard To Convince

ROI Conscious

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Higher Education Strategy
As Head of Strategic Planning at Queen Margaret University and an attendee of higher education conferences, he is deeply involved in the sector's future.
Strategic Communications
His extensive career, from military spokesman in a conflict zone to his current role, is built on expertise in strategic communications and public engagement.
Change Management
He has a proven track record of implementing change management programs, notably as a Commanding Officer at the Royal Military Academy Sandhurst.

Media Appearances

Court Minutes – 26 April 2023 (University Court). Featured in Queen Margaret University – University Court

See Now

Court Minutes – 22 February 2023 (University Court). Featured in Queen Margaret University – University Court

See Now

QMYOU – March 2019 Issue 86 (Magazine). Featured in Queen Margaret University – QMYOU Magazine

See Now

Work History

4-2022
Head of Strategic Planning and Policy Development at Queen Margaret University
10-2014 - 3-2022
Head of Engagement, Communcations and Outreach, Army Headquarters Scotland at The British Army
4-2012 - 10-2014
Commanding Officer, Edinburgh Officers Training Corps at Royal Military Academy Sandhurst
8-2011 - 3-2012
Spokesman and Head of Media Operations, British Forces Helmand at British Army
10-2008 - 8-2011
SO1 Assistant Head of Education and Training at Defence Media Operations Centre, UK Ministry of Defence

Education

Level 8 (Doctorate level) Strategic Leadership and Management from Alliance Manchester Business School
1991 - 1992
Post-graduate diploma course in Journalism from Cardiff University / Prifysgol Caerdydd

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Edinburgh Area, United Kingdom Job Level : Mid-senior Designation : Head of Strategic Planning and Policy Development at Queen Margaret University
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Insights For Selling To Gordon

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gordon is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Gordon

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Gordon move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Gordon take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Gordon

Personality Compatibility


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