Govind Sharma

Evaluator
DISC Type : Cds

Marcom Head (CMO) at KEI Wires and Cables

Gurugram, Haryana, India

Overview

Govind Sharma is a passionate marketing leader and the current CMO at KEI Wires and Cables, with an extensive career building brands like Whirlpool, LG, Sony, and Samsung. He holds an MBA from the Asia Pacific Institute of Management and is described by colleagues as a knowledgeable and communicative go-to leader.

Outside of his corporate role, Govind is committed to social causes. He actively supports community empowerment through skill development, recently serving as a chief guest at a charity event for computer trainees. He is also a vocal advocate for corporate sustainability and environmental responsibility.

He has personally used generative AI tools like Midjourney and Gemini to create hyper-personalized marketing campaigns for his company.

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

AI in Marketing
He frequently speaks on how AI is reshaping marketing and has personally used tools like Midjourney and Gemini to improve team productivity and create personalized campaigns.
Corporate Sustainability
Actively promotes his company's environmental initiatives, such as large-scale tree planting and developing products for the renewable energy sector.
Data-Driven Strategy
Believes that measurement is crucial for marketers to substantiate their arguments and prove ROI, especially when presenting to business stakeholders.

Media Appearances

Govind has no verified media appearances

Work History

12-2022
Marcom Head (CMO) at KEI Wires and Cables
1-2018 - 12-2022
Retail Marketing Head at Whirlpool Corporation
7-2014 - 1-2018
Retail Marketing Manager at LG Electronics
10-2012 - 7-2014
Product Marketing- VAIO Evangelist at Sony Electronics
6-2010 - 9-2012
Asst. Product Manager at Samsung Electronics

Education

2007 - 2009
PGPM/MBA from Asia Pacific Institute Of Management
2010 - 2013
ISTD's from Indian Society of Training & Development

More Information

Social Presence :

Prographics :

Exp : 16 Location : Gurugram, Haryana, India Job Level : Leadership Designation : Marcom Head (CMO) at KEI Wires and Cables
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Insights For Selling To Govind

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Govind is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Govind

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Govind move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Govind take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Govind

Personality Compatibility


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