Sudhansh Kumar is the Senior Vice President of Growth, Digital Marketing, and E-commerce at Nykaa. An alumnus of the Indian School of Business, his career is marked by leadership roles where he has driven growth and revenue for prominent digital companies like Hotstar and Myntra, specializing in performance marketing and category management.
He has a proven track record of leveraging advanced digital advertising strategies to boost both upper-funnel traffic and lower-funnel order volume, significantly improving cost per acquisition.
Sudhansh Kumar
Senior Vice President Marketing at Nykaa
Bengaluru, Karnataka, India
Overview
Topics They Care About
Performance Marketing
He currently leads the performance marketing charter at Nykaa, focusing on driving profitable growth and efficient return on ad spend.
E-commerce Growth
His career at high-growth e-commerce and digital platforms like Nykaa, Hotstar, and Myntra demonstrates a core focus on scaling digital businesses.
Digital Ad Strategy
Showcases expertise in using specific tools like Google's Demand Gen to drive both new user traffic and incremental sales efficiently.
Media Appearances
Work History
3-2023
Senior Vice President Marketing at Nykaa
1-2022 - 3-2023
Building Livspace at Livspace
4-2020 - 10-2021
Vice President - Growth at Hotstar
10-2019 - 4-2020
Senior Director - Category Revenue & Growth (External + Private Labels) at Myntra Jabong
11-2018 - 10-2019
Director - Category Revenue & Growth at Myntra Jabong
7-2016 - 11-2018
Director - Revenue & Growth - Women's Wear & Marketplace Sellers at Myntra Jabong
1-2013 - 7-2014
Account Director - Strategic Initiatives at CNBC TV18
Education
2011 - 2012
MBA from Indian School of Business
2002 - 2006
Bachelor of Engineering (B.E.) from Pune Institute of Computer Technology
More Information
Social Presence :
Prographics :
Exp : 10
Location : Bengaluru, Karnataka, India
Job Level : Leadership
Designation : Senior Vice President Marketing at Nykaa
