John Fildes

Trailblazer
DISC Type : DI

Chief Marketing Officer (CMO) - Americas 2 at Wipro

Greater Chicago Area, United States

Overview

John Fildes is a revenue-minded marketing leader for Wipro Americas, overseeing strategy for 11 industry sectors. An expert in account-based and deal pursuit marketing, he has a history of modernizing marketing functions at Accenture and Cognizant. People describe him as an insightful, proactive, and innovative performance accelerator who graduated from Northern Illinois University.

Outside of his core CMO duties, John is passionate about developing talent. He actively coaches and mentors high-performing professionals and entrepreneurs to help them grow their skills and achieve their goals. Early in his career, he founded and successfully ran his own global digital marketing and technology consultancy.

Unique fact: He increased client engagement by over 900% in a three-year period through systematic marketing modernization.

Personality Overview

Persuasive

Assertive

Friendly But Fast

They like to keep things under control.  They do not mind taking risks and can make hard decisions, if necessary. They respond better to a combination of speed and relationship.

Topics They Care About

AI in Marketing
His recent posts emphasize that CEOs and CMOs must embed AI at the core of their marketing strategy to drive growth and gain a competitive advantage.
Revenue-Focused Marketing
Describes himself as a "revenue minded, strategic marketing leader" focused on growing the top line and driving quantifiable financial outcomes through marketing programs.
Account-Based Marketing
He spearheaded and now sponsors Wipro's global account-based marketing (ABM) program, which supports more than 75 strategic accounts.

Media Appearances

John has no verified media appearances

Work History

6-2021
Chief Marketing Officer (CMO) - Americas 2 at Wipro
2-2020 - 6-2021
Executive Advisor, Marketing & Sales Transformation at John Fildes Consulting
6-2017 - 2-2020
Chief Marketing Officer (CMO) - Cognizant Digital Operations at Cognizant
9-2013 - 5-2017
Global Marketing Director - Head of Digital, Social, CRM, & Analytics at Accenture
9-2010 - 8-2013
Global Senior Manager - Head of Digital Marketing & Analytics at Accenture

Education

Bachelor of Arts - BA from Northern Illinois University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Chicago Area, United States Job Level : Leadership Designation : Chief Marketing Officer (CMO) - Americas 2 at Wipro
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Address your competition clearly and confidently
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from John

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will John move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can John take some risk or not?

  • They can take risks if necessary.

You And John

Personality Compatibility


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