Kaajal Shah

Doer
DISC Type : ds

Vice President Marketing at Kohinoor Group Pune

Pune Division, Maharashtra, India

Overview

Kaajal Shah is the Vice President of Marketing at Kohinoor Group, bringing over 18 years of experience in the real estate sector. She is a data-driven marketing strategist and storyteller with a background in Digital Marketing from the Indian School of Business. Colleagues describe her as creative, professional, and passionate.

Kaajal is a forward-thinker on digital disruption in real estate, advocating for the use of AI and marketing automation to create personalized, data-driven brand experiences and streamline processes.

Personality Overview

Strategic Planner

Deliberate Doer

Fast-paced

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

AI in Marketing
She recently spoke on a panel about digital disruption and has shown interest in using AI and chatbots to enhance marketing and pre-sales functions in real estate.
Brand Storytelling
Identifies as a storyteller in her professional headline and emphasizes that while the delivery medium changes, storytelling itself is not going anywhere in marketing.
Customer Experience
Her mission is to create meaningful brand experiences and ensure customer satisfaction. She has highlighted the importance of human interaction in the property buying journey.

Media Appearances

Free Press Journal – 25 January 2026 (Feature on Kaajal Shah, Vice President Marketing, Kohinoor Group Pune). Featured in Free Press Journal

See Now

Work History

6-2024
Vice President Marketing at Kohinoor Group Pune
10-2018 - 6-2024
Head Of Marketing and Pre-Sales at VTP Group
1-2014 - 9-2018
Head Marketing & Brand Communications at Gera Developments Pvt. Ltd.
12-2013
General Manager - Media & Marketing at Kumar Builders KUL
Head - Marketing at Gera Developments Pvt. Ltd.

Education

1-2021 - 9-2021
Digital Marketing & Analytics from Indian School of Business
1994 - 1999
Bachelor of Commerce from BMCC

More Information

Social Presence :

Prographics :

Exp : 12 Location : Pune Division, Maharashtra, India Job Level : Senior Designation : Vice President Marketing at Kohinoor Group Pune
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Insights For Selling To Kaajal

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kaajal is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kaajal

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kaajal move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kaajal take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kaajal

Personality Compatibility


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