Gracelyne Fernando

Visionary
DISC Type : Ds

Marketing Director at Galent

Chennai, Tamil Nadu, India

Overview

Gracelyne Fernando is a marketing director with over 15 years of experience in B2B tech, specializing in AI marketing, content strategy, and employer branding. A founding member of Cognizants social media team, she now leads marketing for Talodyn Networks companies. Colleagues describe her as creative, innovative, committed, and driven.

Outside of work, Gracelyne is a mother who runs the personal blog "TheGraceLog. com", where she writes about embracing a "grace-paced life". Her hobbies include crafts, using planner journals, reading, and creating interesting lunchboxes for her children.

She is a recipient of the Tamil Nadus Woman Leadership Award and was named one of the Top 200 Global Marketing Leaders in 2023.

Personality Overview

Early Adopter

Risk Tolerant

Objective Evaluator

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

AI in Marketing
Her professional focus includes leveraging AI marketing solutions and she recently highlighted the launch of the GalentAI Studio, a hub for AI-native digital engineering.
Employer Branding
A key part of her role, she champions workplace inclusion and proudly shared her company's recognition as a Top Employer for LGBT+ inclusion in 2024.
Content Strategy
With deep experience in content marketing, she actively promotes her company's podcast series and has delivered lectures on blogging and digital marketing.

Media Appearances

Gracelyne has no verified media appearances

Work History

4-2022
Marketing Director at Galent
4-2022 - 1-2023
Marketing Director at Stratos Studio
4-2022 - 1-2023
Marketing Director at Imaginetech
7-2014 - 3-2022
Global Social Media Manager, Social Media Marketing at Cognizant Technology Solutions
11-2012 - 6-2014
Corporate Marketing Executive at Cognizant Technology Solutions

Education

2014 - 2014
Executive Education Programme from Indian School of Business
2010 - 2012
PGDM from Loyola Institute Of Business Administration

More Information

Social Presence :

Prographics :

Exp : 14 Location : Chennai, Tamil Nadu, India Job Level : Mid-senior Designation : Marketing Director at Galent
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Insights For Selling To Gracelyne

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gracelyne is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Gracelyne

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Gracelyne move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Gracelyne take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Gracelyne

Personality Compatibility


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