Gracie Tyrrell

Examiner
DISC Type : cs

Sales & Marketing Director at GFT Retail UK Ltd

United Kingdom

Overview

Gracie Tyrrell is the Sales & Marketing Director at GFT Retail and the Co-Founder of Squirrel Sisters, an award-winning healthy snack brand. A University of Leeds graduate, she has successfully grown her brand from a kitchen-table startup to being stocked in thousands of stores. She is passionate about the food and wellness industry.

Outside of work, Gracie is a mother who prioritizes balancing her professional life with personal time. She finds that getting outdoors, being in nature, or visiting the gym is essential for recharging and sparking creativity. Her mother is her biggest personal inspiration.

She co-founded Squirrel Sisters with her actual sister, Sophie, after creating no-added-sugar snacks for her following a health diagnosis.

Personality Overview

Late Adopter

Overcautious

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Healthy Snacking
Co-founded Squirrel Sisters with a mission to revolutionize the snacking category by offering great-tasting, no-added-sugar products driven by a family health issue.
Retail Brand Growth
As Sales & Marketing Director, she drives growth for GFT Retail brands and has secured listings for Squirrel Sisters in major retailers like Waitrose, Boots, and Tesco.
Female Entrepreneurship
She runs an all-female team at Squirrel Sisters and has spoken about the unique challenges female founders face when seeking investment and growing a business.

Media Appearances

Q and A with Gracie Tyrrell, Co‑Founder of Squirrel Sisters. Featured in To Work or Play

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Passion, Parenthood & Putting Each Other First with The Squirrel Sisters – Podcast Episode. Featured in Spotify

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Squirrel Sisters enters 50/50 partnership with GFT Retail. Featured in The Grocer

See Now

Work History

9-2023
Sales & Marketing Director at GFT Retail UK Ltd
1-2015
Co-Founder at Squirrel Sisters

Education

9-2006 - 9-2009
Bachelor of Arts - BA (Hons) from University of Leeds
Education details unavailable from Lee strasberg NYC

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Mid-senior Designation : Sales & Marketing Director at GFT Retail UK Ltd
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Insights For Selling To Gracie

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gracie is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Gracie

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Gracie move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Gracie take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Gracie

Personality Compatibility


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