Laura Peill

Enthusiast
DISC Type : i

Founder & Owner at Tired Mums Coffee

Wrexham, Wales, United Kingdom

Overview

Laura Peill is a senior healthcare leader and entrepreneur, serving as the Assistant Chief Executive at RJAH NHS Foundation Trust. She simultaneously co-founded and owns Tired Mums Coffee, a mission-driven brand focused on supporting mothers. Her career is marked by a unique blend of public sector executive management and private enterprise.

Outside of her dual career, Laura is a mother who channels her experiences into her business. She is passionate about the Welsh food and drink scene, frequently participating in local industry events. Her personal interests include traveling in her campervan and improving properties.

Laura successfully balances a high-stakes executive role within the NHS with running her own consumer-focused coffee company.

Personality Overview

Consensus Focused

Optimistic

Non-Confrontational

They are more about building relationships than just cutting deals.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Healthcare Leadership
Serves as Assistant Chief Executive at a major NHS Foundation Trust, with a background in performance and finance management within the health service.
Mission-Driven Entrepreneurship
Co-founded Tired Mums Coffee, a brand specifically created to foster a community and provide peer support for mothers, with an emphasis on sustainability.
Welsh Food Scene
Actively promotes her brand at Welsh food and drink events like Blas Cymru / Taste Wales, showing a passion for the local producer community.

Media Appearances

S3 E11 – Tired Mums Coffee on balancing the growth of the business. Featured in YouTube

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Tired Mums Coffee – Women‑Founded Brand (featuring founder Laura Peill). Featured in Buy Women Built

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Feature on Laura Peill, Founder & Owner of Tired Mums Coffee in Oswestry Life May 2023. Featured in Oswestry Life (Issuu)

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Work History

11-2022
Founder & Owner at Tired Mums Coffee
8-2022
Assistant Chief Executive at The Robert Jones and Agnes Hunt Orthopaedic Hospital NHS Foundation Trust
9-2019 - 8-2022
Managing Director - Support Services Unit at The Robert Jones and Agnes Hunt Orthopaedic Hospital NHS Foundation Trust
4-2017 - 9-2019
Associate Director of Perfomance at The Robert Jones and Agnes Hunt Orthopaedic Hospital NHS Foundation Trust
1-2013 - 6-2015
Senior Divisional Finance Manager at The Christie NHS Foundation Trust

Education

Education details unavailable from The University of Sheffield

More Information

Social Presence :

Prographics :

Exp : 15 Location : Wrexham, Wales, United Kingdom Job Level : Leadership Designation : Founder & Owner at Tired Mums Coffee
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Laura

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Laura take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Laura

Personality Compatibility


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