Graham Donoghue in

Graham Donoghue

Login to view DISC.
Chairperson at STAA - the Short Term Accommodation Association
📍 Chester, England, United Kingdom

Graham Donoghue is the Group CEO of Forge Holiday Group, a leader in digital transformation with over 25 years of experience in travel and financial services. He has a history of scaling technology-led businesses and has held board-level positions at FTSE 250 companies. Colleagues describe him as a visionary with formidable commercial acumen and a passion for technology.

Outside of his primary role, Graham is a part-time beekeeper and plays the guitar. He is also passionate about enabling disadvantaged families to go on holiday through a partnership with the charity Time Away, providing them with opportunities to create lasting memories.

He is a self-described data junkie and views Forge Holiday Group as a technology business masquerading as a holiday company.

Read the full overview →
Experience
29 Years
Current Role
Chairperson
Job Level
Leadership
Location
Chester, England, United Kingdom
Personality Overview

How Graham shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Graham cares about

AI Adoption
He has a self-professed "obsession with AI, " believing it provides a competitive advantage and has been central to making his company an AI-first business.
Short-Term Rental Industry
As Chairperson of the STAA, he is a leading voice in policy discussions, aiming to shape fair legislation and responsible growth for the UK's short-term rental sector.
+5 more topics Login to view topics
Career

Work history

3-2025
Chairperson
STAA - the Short Term Accommodation Association
1-2023
Group Chief Executive Officer
Forge Holiday Group
3-2021
Board Member
STAA - the Short Term Accommodation Association
12-2019
Founding Member
PEPTalks
8-2016
CEO
Sykes Cottages
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Education details unavailable
Wallace Stirling
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Graham. Free, 10 seconds.