Graham Donoghue

Captain
DISC Type : DS

Chairperson at STAA - the Short Term Accommodation Association

Chester, England, United Kingdom

Overview

Graham Donoghue is the Group CEO of Forge Holiday Group, a leader in digital transformation with over 25 years of experience in travel and financial services. He has a history of scaling technology-led businesses and has held board-level positions at FTSE 250 companies. Colleagues describe him as a visionary with formidable commercial acumen and a passion for technology.

Outside of his primary role, Graham is a part-time beekeeper and plays the guitar. He is also passionate about enabling disadvantaged families to go on holiday through a partnership with the charity Time Away, providing them with opportunities to create lasting memories.

He is a self-described data junkie and views Forge Holiday Group as a technology business masquerading as a holiday company.

Personality Overview

Consummate Professional

Planner & Achiever

Long-Term Thinker

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

AI Adoption
He has a self-professed "obsession with AI, " believing it provides a competitive advantage and has been central to making his company an AI-first business.
Short-Term Rental Industry
As Chairperson of the STAA, he is a leading voice in policy discussions, aiming to shape fair legislation and responsible growth for the UK's short-term rental sector.
PE-Backed Leadership
As a founding member of Peptalks, he supports and advises other CEOs of private equity-backed companies on value creation, exit strategies, and building high-performance teams.

Media Appearances

Graham has no verified media appearances

Work History

3-2025
Chairperson at STAA - the Short Term Accommodation Association
1-2023
Group Chief Executive Officer at Forge Holiday Group
3-2021
Board Member at STAA - the Short Term Accommodation Association
12-2019
Founding Member at PEPTalks
8-2016
CEO at Sykes Cottages

Education

Education details unavailable from Wallace Stirling

More Information

Social Presence :

Prographics :

Exp : 29 Location : Chester, England, United Kingdom Job Level : Leadership Designation : Chairperson at STAA - the Short Term Accommodation Association
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Insights For Selling To Graham

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Graham is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Graham

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Graham move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Graham take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Graham

Personality Compatibility


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