As UK CEO of Vested, Katie Spreadbury drives strategic growth, focusing on enhancing the financial services system through impactful communications. With a Public Relations degree from Bournemouth University, her passion lies in understanding and changing audience behaviors to achieve better financial outcomes for all.
Outside of her primary role, Katie is passionate about mentorship and fostering growth in others. She serves as a voluntary Advisory Board Member for Be the Business, supporting SMEs on their growth journeys, and has participated in schemes to support female leaders in the communications industry.
She is dedicated to reshaping the narrative around complex financial topics, like pensions, to focus on the human reality rather than just mechanics.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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