Katie Spreadbury

Enthusiast
DISC Type : i

UK CEO at Vested

Bromley, England, United Kingdom

Overview

As UK CEO of Vested, Katie Spreadbury drives strategic growth, focusing on enhancing the financial services system through impactful communications. With a Public Relations degree from Bournemouth University, her passion lies in understanding and changing audience behaviors to achieve better financial outcomes for all.

Outside of her primary role, Katie is passionate about mentorship and fostering growth in others. She serves as a voluntary Advisory Board Member for Be the Business, supporting SMEs on their growth journeys, and has participated in schemes to support female leaders in the communications industry.

She is dedicated to reshaping the narrative around complex financial topics, like pensions, to focus on the human reality rather than just mechanics.

Personality Overview

Story Driven

Optimistic

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Financial Storytelling
Leads discussions on using narrative to build trust and simplify complex financial topics like pensions and investments, making them more accessible to consumers.
Ethical Marketing
Maintains a separate venture focused on ethical marketing for small businesses, emphasizing genuine connection over pushy sales tactics to attract ideal clients.
Supporting SMEs
Actively supports small and medium-sized enterprises through her voluntary advisory board role at Be the Business, helping them navigate their growth journeys.

Media Appearances

Vested appoints CEO and managing director. Featured in PR Week UK

See Now

Work History

2-2024
UK CEO at Vested
7-2022
Advisory Board Member - Non Executive at Be the Business
2-2020 - 2-2024
Managing Director at Vested
4-2018 - 2-2020
Director at Vested
1-2016 - 4-2018
Practice Director - Financial Services at Four Communications

Education

2002 - 2006
Public Relations from Bournemouth University
1999 - 2001
Education details unavailable from Darrick Wood School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Bromley, England, United Kingdom Job Level : Leadership Designation : UK CEO at Vested
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Katie

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Katie take some risk or not?

  • They can take some low-probability risks if needed.

You And Katie

Personality Compatibility


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