Katie Spreadbury in

Katie Spreadbury

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UK CEO at Vested
📍 Bromley, England, United Kingdom

As UK CEO of Vested, Katie Spreadbury drives strategic growth, focusing on enhancing the financial services system through impactful communications. With a Public Relations degree from Bournemouth University, her passion lies in understanding and changing audience behaviors to achieve better financial outcomes for all.

Outside of her primary role, Katie is passionate about mentorship and fostering growth in others. She serves as a voluntary Advisory Board Member for Be the Business, supporting SMEs on their growth journeys, and has participated in schemes to support female leaders in the communications industry.

She is dedicated to reshaping the narrative around complex financial topics, like pensions, to focus on the human reality rather than just mechanics.

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Experience
21 Years
Current Role
UK CEO
Job Level
Leadership
Location
Bromley, England, United Kingdom
Personality Overview

How Katie shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Katie cares about

Financial Storytelling
Leads discussions on using narrative to build trust and simplify complex financial topics like pensions and investments, making them more accessible to consumers.
Ethical Marketing
Maintains a separate venture focused on ethical marketing for small businesses, emphasizing genuine connection over pushy sales tactics to attract ideal clients.
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Career

Work history

2-2024
UK CEO
Vested
7-2022
Advisory Board Member - Non Executive
Be the Business
2-2020 - 2-2024
Managing Director
Vested
4-2018 - 2-2020
Director
Vested
1-2016 - 4-2018
Practice Director - Financial Services
Four Communications
In the press

Media appearances

Vested appoints CEO and managing director. Featured in PR Week UK
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Education
2002 - 2006
Public Relations
Bournemouth University
1999 - 2001
Education details unavailable
Darrick Wood School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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