Graham Humphreys

Galvanizer
DISC Type : Id

President at The Culinary Edge

San Francisco Bay Area, United States

Overview

Graham Humphreys is the President of The Culinary Edge, a leading food and beverage innovation consultancy recently acquired by CORE Foodservice. With over 20 years of experience, he helps major brands transform their culinary and operational strategies. Colleagues describe him as energetic, supportive, and relationship-focused. He holds a Graduate Diploma from the Guildhall School of Music.

Beyond his corporate leadership, Graham has a strong background in the arts, evidenced by his graduate studies at a premier music conservatory. This foundation in a creative discipline informs his human-centered approach to design and brand storytelling, connecting the arts with the business of food and beverage innovation.

Unique fact: The head of a top US food and beverage consultancy is a graduate of the prestigious Guildhall School of Music.

Personality Overview

Trusting

Pragmatic

People-Oriented

They are more likely to accept new and exciting technologies.  A combination of speed and relationship gets the best response from them. They will bat for you if they come to believe in you.

Topics They Care About

Foodservice Innovation
He leads a consultancy dedicated to inventing the future of food and beverage for clients like Starbucks, Pepsico, and First Watch.
Brand Transformation
His career is focused on using storytelling and human-centered design to transform brands and create meaningful customer experiences.
Restaurant Consumer Trends
He frequently posts about deep consumer research, like "The Pulse Report, " analyzing shifts in QSR, fast-casual, and retail dining habits.

Media Appearances

Creating the Restaurant of Tomorrow with The Culinary Edge. Featured in QSR Magazine

See Now

Work History

5-2024
President at The Culinary Edge
8-2021 - 5-2024
Chief Executive Officer at The Culinary Edge
3-2019 - 8-2021
Managing Director at The Culinary Edge
12-2017 - 2-2019
Principal at Fractal Design Consulting
10-2016 - 12-2017
Head of Frost* Design at Frost*collective

Education

1990 - 1993
Graduate Diploma (GGSM) from Guildhall School of Music

More Information

Social Presence :

Prographics :

Exp : 23 Location : San Francisco Bay Area, United States Job Level : N/A Designation : President at The Culinary Edge
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Insights For Selling To Graham

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing how others made similar decisions
  • Appeal to their sense of self-worth and how they will impact their organization
  • Talk about some of the cool and impressive features of your product

DONT's

  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Don’t make promises that are hard to keep
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Graham is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Graham

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Graham move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Graham take some risk or not?

  • If necessary, they will be ready to take risks.

You And Graham

Personality Compatibility


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