Graham McCormack

Energizer
DISC Type : I

SEO Consultant at Graham SEO

Neston, England, United Kingdom

Overview

Graham McCormack is a technical SEO consultant with nearly 20 years of experience, specializing in forensic audits and performance recovery for B2B and digital agencies. After a distinguished career including seven years in the Royal Air Force and 18 years in IT, he pursued his passion for SEO. People often describe him as passionate, competent, and a great teammate.

Personality Overview

Enthusiastic

Full Of Energy

Believer

They are people oriented, friendly and like creating new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Forensic SEO Audits
He specializes in deep, investigative audits to uncover the root causes of website performance issues, treating a site like a "crime scene" to find what's broken.
Career Transformation
He made a bold career change, leaving a stable 18-year IT career that followed 7 years in the RAF to pursue his personal passion for SEO in 2013.
AI in SEO
He actively posts about the future of SEO, including the rise of AI-powered deception, deepfake domain hijacking, and issues with AI Overviews in search results.

Media Appearances

Graham has no verified media appearances

Work History

6-2014
SEO Consultant at Graham SEO
8-2016 - 11-2017
SEO Manager at Serpify
5-2015 - 8-2016
Director Of Search Marketing at We Are Web Ltd
10-2013 - 2-2015
SEO Specialist at Mayfly Internet Marketing

Education

1992 - 1994
Electrical and Electronics Engineering from Liverpool John Moores University
1990 - 1992
Bachelor of Technology (BTech) from Southport College of Technology

More Information

Social Presence :

Prographics :

Exp : 4 Location : Neston, England, United Kingdom Job Level : Junior Designation : SEO Consultant at Graham SEO
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Insights For Selling To Graham

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid cutting into their flow
  • Don’t be too formal, focus on building comfort and trust
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Graham is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Graham

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Graham move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Graham take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Graham

Personality Compatibility


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