Niamh Griffiths

Commander
DISC Type : D

Senior Marketing Executive at Smeg UK Ltd.

Didcot, England, United Kingdom

Overview

Niamh is a Senior Marketing Executive at Smeg UK with over a decade of experience in B2B and D2C marketing for kitchen appliances. People who have worked with her describe her as creative, competent, and flexible. She holds a BA in Visual Communication from Birmingham City University.

Outside of her core marketing role, Niamh is passionate about team development and well-being. She is a certified Mental Health First Aider and has expressed that mentoring teams is a fulfilling part of her career. Her interests include prominent brand innovators like The Walt Disney Company.

She led the campaign for Smeg UKs first-ever television advertisement, a significant milestone for the brand.

Personality Overview

Decisive

Very Quick

Impact-Driven

They prefer to move quickly, and expect the same from others.  They do not care very much about building rapport or relationships. They are less concerned about the product and more about its potential impact.

Topics They Care About

Integrated Campaigns
Her experience includes leading integrated D2C and B2B campaigns, utilizing CRM, influencer partnerships, and content creation to launch best-selling appliances.
Retail Marketing
She has recently managed high-profile retail activations, including pop-up events and shop-in-shop installations in major national chains like Currys and John Lewis.
Mental Health Advocacy
Recently became a certified Mental Health First Aider and publicly shared her gratitude for the opportunity, indicating a personal commitment to workplace well-being.

Media Appearances

Niamh has no verified media appearances

Work History

4-2023
Senior Marketing Executive at Smeg UK Ltd.
2-2022 - 8-2023
Marketing Executive at Smeg UK Ltd.
7-2020 - 2-2022
Senior Content & Creative Marketing Specialist at TLP - Tax, Loans & Property
1-2020 - 7-2020
Senior Creative at Prism Create
2-2017 - 1-2020
Senior Creative - Marketing at Manan Ltd

Education

2010 - 2013
Visual Communication BA (Hons) from Birmingham City University
2009 - 2010
Foundation Diploma from Abingdon and Witney College

More Information

Social Presence :

Prographics :

Exp : 9 Location : Didcot, England, United Kingdom Job Level : Junior Designation : Senior Marketing Executive at Smeg UK Ltd.
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Insights For Selling To Niamh

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Niamh is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Niamh

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Niamh move?

  • If convinced, they can reach decisions quite fast.
  • Can Niamh take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Niamh

Personality Compatibility


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