Grant Adams

Observer
DISC Type : ic

Chairman at Sertec Group Ltd

United Kingdom

Overview

Grant Adams is the Chairman of Sertec Group, an automotive components manufacturer where he has worked for over 40 years. He has progressed through the company from the shop floor, holding roles including Managing Director and CEO, demonstrating extensive leadership and industry expertise.

Outside of work, Grant is a passionate supporter of Aston Villa Football Club. He is actively engaged with the clubs progress and community, showing a strong connection to his local team.

After dedicating four decades to Sertec, he recently transitioned from the CEO position to his current role as Chairman.

Personality Overview

Assertive

Curious

Value Driven

They are generally strong communicators and are not easy to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Leadership Transition
After 40 years with Sertec, he recently moved from CEO to Chairman, overseeing the transition to new leadership and guiding the company's future direction.
Automotive Manufacturing
As the leader of a major automotive components supplier, he possesses deep, long-standing knowledge of the UK's automotive industry, its supply chain, and its evolution.
Employee Recognition
He publicly celebrates the journey and achievements of his colleagues, indicating that he values staff development, work ethic, and individual contributions to the company's success.

Media Appearances

Grant Adams Honoured at GREAT100 Awards for Driving British Manufacturing Forward. Featured in Sertec Group Ltd – News

See Now

Work History

12-2025
Chairman at Sertec Group Ltd
2016
Chief Executive Officer at Sertec Group Ltd
3-1995 - 2-2016
Managing Director (Sertec B/Ham) at Sertec Group Ltd

Education

Grant has no verified education history

More Information

Social Presence :

Prographics :

Exp : 30 Location : United Kingdom Job Level : Leadership Designation : Chairman at Sertec Group Ltd
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Insights For Selling To Grant

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Ask them questions to understand their needs better while staying affable
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Grant is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Grant

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Grant move?

  • They like to analyze well and then make their decisions.
  • Can Grant take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Grant

Personality Compatibility


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