Grant Gernhardt

Energizer
DISC Type : I

Dealer Principal | DeFOUW Chevrolet - DeFOUW Nissan of Lafayette - BMW of Lafayette at DeFouw Automotive

Lafayette, Indiana, United States

Overview

Grant Gernhardt is the Owner and President of DeFouw Automotive, a third-generation family business founded in 1961. A graduate of Indiana Universitys Kelley School of Business, he has driven the companys modernization by focusing on the digital customer experience while upholding a strong tradition of employee and community focus.

Deeply committed to his community, Grant is actively involved with several local organizations, including the United Way of Greater Lafayette. He has expressed a desire for his business to be a community pacesetter that other companies wish to emulate in terms of employee treatment and community support.

Unique fact: Before joining the family business, Grant began his career in medical device sales at Stryker, working as an Interventional Spine Sales Representative.

Personality Overview

Enthusiastic

Believer

Informal

They are friendly, approachable and love to make new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Family Business Legacy
Represents the third generation of leadership for DeFouw Automotive, a company that has been a cornerstone of the Lafayette community since 1961.
Community Leadership
Actively supports local organizations like the United Way and believes in being a 'pace setter' for corporate responsibility and community give-back in Lafayette.
Digital Transformation
Emphasizes utilizing online tools and creating virtual experiences to adapt the automotive sales process to modern customer expectations.

Media Appearances

Grant has no verified media appearances

Work History

8-2021
Dealer Principal | DeFOUW Chevrolet - DeFOUW Nissan of Lafayette - BMW of Lafayette at DeFouw Automotive
1-2016
Owner and Vice President at DeFouw Automotive
1-2014 - 1-2016
Manager-in-Training at DeFouw Automotive
1-2012 - 1-2014
Interventional Spine Sales Representative at Stryker
6-2010 - 12-2011
Marketing Associate Stryker Interventional Spine at Stryker

Education

2005 - 2010
BS in Business from Indiana University - Kelley School of Business

More Information

Social Presence :

Prographics :

Exp : 18 Location : Lafayette, Indiana, United States Job Level : Mid-senior Designation : Dealer Principal | DeFOUW Chevrolet - DeFOUW Nissan of Lafayette - BMW of Lafayette at DeFouw Automotive
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Insights For Selling To Grant

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Grant is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Grant

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Grant move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Grant take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Grant

Personality Compatibility


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