Grant Macfarlane

Energizer
DISC Type : I

Founder & CEO at The-Media-Image

London, England, United Kingdom

Overview

Grant is the Founder and CEO of The-Media-Image (TMI), an independent digital agency he established in 2008 after a career at Google and DoubleClick. A Rhodes University graduate, he leads a global team focused on performance media. Colleagues describe him as knowledgeable, hardworking, and possessing a "can do" attitude.

Originally from South Africa, Grant maintains a connection to his home country and enjoys fishing and working on his golf putting technique in his free time. He values spending time with his family and a close circle of friends in South Africa.

He was one of Googles first UK hires for the platform that became Google Ads, giving him a foundational role in the evolution of paid search.

Personality Overview

Imaginative

Believer

Big Picture Person

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Performance Marketing
He founded his agency to deliver outcome-driven performance media and is focused on full-funnel strategies that provide measurable results for clients.
Data and AI Integration
He proudly shares his team's work, including collaborations with Meta to build multi-agent AI copilots that deliver actionable recommendations from performance data.
Agency Independence
He frequently speaks on the value of being an independent agency, which allows for the agility and flexibility needed to outperform larger networks.

Media Appearances

Grant has no verified media appearances

Work History

3-2008
Founder & CEO at The-Media-Image
1-2007 - 2-2008
Head of Search & centre of excellence northern Europe at Havas Media
1-2002 - 1-2007
Head of Agency Client Services at Google
2000 - 2002
Client Server Analyst at DoubleClick

Education

1996 - 1998
BCOM from Rhodes University

More Information

Social Presence :

Prographics :

Exp : 26 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder & CEO at The-Media-Image
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Insights For Selling To Grant

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Grant is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Grant

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Grant move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Grant take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Grant

Personality Compatibility


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