Greg Freeman

Commander
DISC Type : D

Founder/CEO at Data Literacy Academy

Birmingham, England, United Kingdom

Overview

Greg Freeman is the Founder and CEO of Data Literacy Academy, where he works with leading global companies to foster enterprise-wide data and AI literacy. He is the co-author of "The Data-Driven Leader" and holds a Master of Science from the University of Birmingham. Colleagues describe him as passionate, dedicated, and an excellent leader.

Outside of his primary role, Greg is an active angel investor, backing startups in advertising technology and consumer goods, including a rum brand. He is also passionate about social impact, serving as a strategic advisor to a national neurodiversity training organization to help level up workforces.

Unique fact: Greg has been honored as a National Team Captain.

Personality Overview

Strong-Willed

Impact-Driven

Candid & Clear

They like to stay in control of the negotiation or defining of the terms.  They are less concerned about the product and more about its potential impact. They respond well to strong and respectful communication.

Topics They Care About

Data Culture
As the Founder of the Data Literacy Academy, his core mission is to implement cultural change and build data literacy from the ground up within large businesses.
AI Literacy
His professional focus includes preparing the workforce for the impact of AI, helping employees and businesses go on their own data journey before it's too late.
Neurodiversity in Business
Serves as a Strategic Advisor to National Neurodiversity Training, focusing on the business benefits of retaining and supporting neurodivergent staff.

Media Appearances

LDC's Top 50™: CEO Greg Freeman named 'One to Watch'. Featured in Data Literacy Academy Blog

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Greg Freeman, CEO & Founder of Data Literacy Academy is .... Featured in YouTube

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S5 | Ep 45 | Climbing the Data & AI Literacy Ladder with Greg Freeman, CEO at Data Literacy Academy. Featured in Driven by Data Podcast

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Work History

9-2022
Founder/CEO at Data Literacy Academy
4-2025
Strategic Advisor to the Board at National Neurodiversity Training
12-2024
Angel Investor via Revenue Syndicate at Adzact
9-2023
Angel Investor via Revenue Syndicate at Toolflow.ai
3-2023
Angel Investor at Burning Barn Rum

Education

2012 - 2013
Master of Science (MSc) from University of Birmingham
2009 - 2012
Bachelor of Arts - BA from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : N/A Location : Birmingham, England, United Kingdom Job Level : N/A Designation : Founder/CEO at Data Literacy Academy
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Insights For Selling To Greg

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greg is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Greg

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Greg move?

  • If convinced, they can reach decisions quite fast.
  • Can Greg take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Greg

Personality Compatibility


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