Greg Muscatello

Inspirer
DISC Type : id

Director Global Partners - IBM / Redhat at Cockroach Labs

Cincinnati, Ohio, United States

Overview

Greg Muscatello is a sales leader at Cockroach Labs, spearheading the global partnership with IBM and Red Hat. With over 25 years of experience, he specializes in driving multi-million dollar growth through strategic alliances and cloud platform sales strategies. He holds an engineering degree from Villanova University.

After a successful six-year tenure at Redis, Greg prioritized his well-being by taking an extended break to focus on his family and personal life. This period allowed him to recharge before taking on his next leadership challenge, showcasing his value for personal balance.

He has experience leveraging AI (OpenAI) for sales pipeline generation and is skilled in distributive SQL database technologies.

Personality Overview

Fast Adopter

Decisive

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Strategic Alliances
He currently leads the global partnership with IBM and Red Hat for Cockroach Labs, focusing on joint revenue, GTM initiatives, and team alignment.
Cloud Modernization
His focus includes helping clients transition from legacy systems to cloud-native architectures, emphasizing reduced risk and the benefits of modern, resilient databases like CockroachDB.
Team Mentorship
His professional headline explicitly includes "Coach & Mentor, " and he publicly celebrates his team's successes, showing a commitment to developing talent.

Media Appearances

Greg has no verified media appearances

Work History

2-2025
Director Global Partners - IBM / Redhat at Cockroach Labs
5-2024 - 2-2025
Sales Leadership / Partnerships - Alliances / Strategic Accounts at Health and Well-Being
10-2023 - 5-2024
Sr. Director of Sales - FSI Strategic / Americas at Redis
2-2022 - 11-2023
Director of Sales - Leadership / East at Redis
6-2018 - 2-2022
Director of Sales - Leadership / Americas - East and Canada at Redis

Education

1985 - 1989
BME - College of Engineering from Villanova University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Cincinnati, Ohio, United States Job Level : Mid-senior Designation : Director Global Partners - IBM / Redhat at Cockroach Labs
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Insights For Selling To Greg

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greg is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Greg

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Greg move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Greg take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Greg

Personality Compatibility


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