Greg Richardson

Commander
DISC Type : D

Growth Director (EU & UK) at AROMARIA

United Kingdom

Overview

As Growth Director for EU & UK at Aromaria, Greg is a self-described "GTM Alchemist" who excels at building sustainable, data-driven growth engines. His career includes spearheading a 2000% revenue increase at RedCloud and obtaining an MBA from the London School of Business and Finance.

Outside of work, Greg is a family-oriented person who publicly celebrates the professional and personal achievements of his wife, Felicia. He values deep friendships and has combined international travel with forward-looking business discussions, such as a trip to Dubai with a close friend.

Unique fact: Gregs professional brand includes the distinctive title "GTM Alchemist, " highlighting his expertise in go-to-market strategies.

Personality Overview

Candid & Clear

Very Quick

Strong-Willed

They respond well to strong and respectful communication.  They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Go-to-Market Strategy
This is central to his professional identity, calling himself a "GTM Alchemist" and having held senior roles like Head of Go-To-Market Strategy.
Sustainable Growth
His passion is building "sustainable growth engines" and implementing long-term growth frameworks, a key theme in his professional introduction and past roles.
Team Leadership
He is actively hiring for his team at Aromaria and has a history of leading large cross-functional teams of over 85 professionals.

Media Appearances

Greg has no verified media appearances

Work History

7-2025
Growth Director (EU & UK) at AROMARIA
8-2024
GTM / Growth Consultant at Richardson Capital (PTY) Ltd
1-2023 - 8-2024
Head of Go-To-Market Strategy at RedCloud
1-2022 - 1-2023
Chief Commercial Officer (CCO) - Head of Product (Midea | Toshiba | Alliance) at Livance
1-2021 - 1-2022
Head of Retail & Commercial at Livance

Education

2019 - 2021
Master of Business Administration - MBA from London School of Business and Finance LSBF
2016 - 2018
Bachelor's degree from IMM Graduate School

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Kingdom Job Level : Mid-senior Designation : Growth Director (EU & UK) at AROMARIA
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Insights For Selling To Greg

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greg is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Greg

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Greg move?

  • They can take decisions very fast if you manage to convince them.
  • Can Greg take some risk or not?

  • The risks don’t matter much to them.

You And Greg

Personality Compatibility


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