Greg Rusnell

Captain
DISC Type : DS

Principal Advisor at Profit Logic

Newmarket, Ontario, Canada

Overview

Greg Rusnell is an operational expert and Principal Advisor at Profit Logic, specializing in uncovering trapped capital to fund growth for manufacturers. A former Googler with deep experience in strategic sales, he is described by colleagues as professional, tenacious, and creative, with a talent for building strong customer relationships. He is a graduate of York University.

Outside of work, Greg is a golf enthusiast and dog lover. He is also a dedicated father who has shared insights into his familys journey managing his sons long-term health issues, approaching the challenge with scientific rigor and deep personal commitment.

Unique fact: He methodically tracks his sons hemoglobin and ferritin levels every other Wednesday, which he has termed "Blood Day, " as part of an 18-month effort to resolve an anemia issue.

Personality Overview

Long-Term Thinker

Output-Driven

Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Capital Reallocation
His core focus at Profit Logic is helping manufacturers fund modernization by recovering and redirecting capital trapped in existing commercial contracts.
Business Modernization
He frequently posts about the "Modernization Dividend" and the necessity for companies to invest in automation and new systems to remain competitive.
Supply Chain Finance
He analyzes and writes about vendor financial dynamics, such as "Surcharge Stickiness, " and how they impact a company's bottom line and margins.

Media Appearances

Episode 004: Greg Rusnell (Profit Logic): Growing Up, Finding Purpose – Don’t Sell Forever Podcast. Featured in Apple Podcasts

See Now

Work History

9-2025
Principal Advisor at Profit Logic
4-2025
Head of Strategic Sales at Distill Mobile
7-2023
Strategic Partner at Schooley Mitchell
6-2019 - 2-2025
Enterprise Account Executive at Google
1-2018 - 6-2019
Vice President Strategic Sales at Sungard Availability Services

Education

Bachelor of Art from York University
Internet & Electronic Commerce from Seneca Polytechnic

More Information

Social Presence :

Prographics :

Exp : 31 Location : Newmarket, Ontario, Canada Job Level : Senior Designation : Principal Advisor at Profit Logic
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Insights For Selling To Greg

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greg is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Greg

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Greg move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Greg take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Greg

Personality Compatibility


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