Greg Rusnell in

Greg Rusnell

Captain · DISC type DS
Principal Advisor at Profit Logic
📍 Newmarket, Ontario, Canada

Greg Rusnell is an operational expert and Principal Advisor at Profit Logic, specializing in uncovering trapped capital to fund growth for manufacturers. A former Googler with deep experience in strategic sales, he is described by colleagues as professional, tenacious, and creative, with a talent for building strong customer relationships. He is a graduate of York University.

Outside of work, Greg is a golf enthusiast and dog lover. He is also a dedicated father who has shared insights into his familys journey managing his sons long-term health issues, approaching the challenge with scientific rigor and deep personal commitment.

Unique fact: He methodically tracks his sons hemoglobin and ferritin levels every other Wednesday, which he has termed "Blood Day, " as part of an 18-month effort to resolve an anemia issue.

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Experience
31 Years
Current Role
Principal Advisor
Job Level
Senior
Location
Newmarket, Ontario, Canada
Personality Overview

How Greg shows up

Long-Term Thinker
Output-Driven
Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Priorities

Topics Greg cares about

Capital Reallocation
His core focus at Profit Logic is helping manufacturers fund modernization by recovering and redirecting capital trapped in existing commercial contracts.
Business Modernization
He frequently posts about the "Modernization Dividend" and the necessity for companies to invest in automation and new systems to remain competitive.
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Career

Work history

9-2025
Principal Advisor
Profit Logic
4-2025
Head of Strategic Sales
Distill Mobile
7-2023
Strategic Partner
Schooley Mitchell
6-2019 - 2-2025
Enterprise Account Executive
Google
1-2018 - 6-2019
Vice President Strategic Sales
Sungard Availability Services
In the press

Media appearances

Episode 004: Greg Rusnell (Profit Logic): Growing Up, Finding Purpose – Don’t Sell Forever Podcast. Featured in Apple Podcasts
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Education
Bachelor of Art
York University
Internet & Electronic Commerce
Seneca Polytechnic
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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