Greg Witz

Visionary
DISC Type : Ds

Chief Executive Officer at Witz Education

Canada

Overview

Greg Witz is the CEO of Witz Education, where he works as a leadership strategist and communication coach for high-performers at companies like Apple and The White House. He authored the book "Lead, Follow, or Get Out of the Way" and is described by colleagues as visionary and a positive force of nature.

He has coached leaders across vastly different sectors, from major tech corporations and financial institutions like American Express to governmental bodies such as The White House.

Personality Overview

Direct & Assertive

Objective Evaluator

Goal-Oriented

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Leadership Communication
As CEO of Witz Education, his entire career is focused on helping executives and entrepreneurs sharpen how they lead, manage, and connect with their teams.
AI for Self-Awareness
He frequently posts about using specific ChatGPT prompts to reveal communication blind spots and better understand one's own leadership style and presence.
Authentic Leadership
He posts content rejecting the "Fake it until you make it" mindset, advocating instead for honesty, effort, and genuine improvement as the basis for leadership.

Media Appearances

Greg has no verified media appearances

Work History

1-1997
Chief Executive Officer at Witz Education

Education

Greg has no verified education history

More Information

Social Presence :

Prographics :

Exp : 28 Location : Canada Job Level : Leadership Designation : Chief Executive Officer at Witz Education
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Insights For Selling To Greg

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • During followups, use phone or text if needed, they should be fine
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greg is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Greg

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Greg move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Greg take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Greg

Personality Compatibility


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