Gregg Dukofsky

Wildcard
DISC Type : sci

Owner - President - Founder- Visionary at Interactive Entertainment Group

New York City Metropolitan Area, United States

Overview

Gregg Dukofsky is the visionary founder of Interactive Entertainment Group, a pioneering event production company. Recognized as a BizBash Industry Innovator, he specializes in transforming cutting-edge technology into unique attractions for experiential events. His entrepreneurial journey began in a recording studio, leading to the creation of a multi-million dollar company.

Outside of his professional life, Gregg is committed to community service and is actively involved on the boards of various local organizations. He has a self-professed love for games, translating this personal passion into a successful, 30-year career creating joyful and engaging experiences for others.

His idea for the company came when friends were goofing off with his recording equipment, sparking the concept of letting everyday people star in their own music videos.

Personality Overview

ROI Driven

Friendly But Slow

Curious But Skeptical

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Experiential Marketing
He founded and leads a company that partners with Fortune 500 brands to create tech-powered, engaging brand activations, trade shows, and corporate events.
Event Technology
His primary focus is on researching and applying emerging technologies like virtual reality, augmented reality, and interactive games to create fresh experiences for clients.
Entrepreneurship
Starting his business in 1988, he has grown it into a company recognized multiple times on the Inc. 5000 list of fastest-growing private companies.

Media Appearances

Gregg has no verified media appearances

Work History

12-1988
Owner - President - Founder- Visionary at Interactive Entertainment Group
12-1988
Owner Interactive Entertainment Concepts at Interactive Entertainment Group
3-1986 - 11-1988
Owner at Ongoing Productions

Education

9-1982 - 5-1986
BS from Faber

More Information

Social Presence :

Prographics :

Exp : 39 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Owner - President - Founder- Visionary at Interactive Entertainment Group
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Insights For Selling To Gregg

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gregg is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Gregg

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Gregg move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Gregg take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Gregg

Personality Compatibility


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