Gregg Weisstein

Examiner
DISC Type : cs

Co-Founder at Promenade Group

Santa Monica, California, United States

Overview

Gregg Weisstein is the Co-founder of Promenade Group, the parent company of BloomNation. With a background in finance and consulting at firms like Deloitte and FTI Consulting, he is a Certified Public Accountant who graduated from the University of Southern California. He is focused on reshaping how local businesses connect with customers online.

Gregg is driven by a passion for empowering small businesses, a motivation that stemmed from seeing his aunt, a local florist, struggle against large online corporations. He thrives on turning ambitious ideas into reality and fostering a culture of innovation and collaboration within his team.

He was recognized on the Forbes 30 Under 30 list in 2016 for his achievements in e-commerce.

Personality Overview

Late Adopter

Overcautious

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Empowering Small Businesses
He co-founded his company to help local florists and other small businesses compete against large online players by providing them with superior technology.
Floral Industry Dynamics
Actively shares information and concerns about major industry shifts, such as the impact of new tariffs on floral imports for local florists.
Practical AI Adoption
Advocates for small businesses to find strategic, value-adding ways to implement AI rather than viewing it as a solution only for large corporations.

Media Appearances

Gregg has no verified media appearances

Work History

11-2020
Co-Founder at Promenade Group
10-2007 - 11-2010
Manager at BDO Consulting
7-2005 - 10-2007
Senior Consultant at FTI Consulting
1-2004 - 7-2005
Auditor at Deloitte
Co-Founder at BloomNation

Education

1999 - 2003
Education details unavailable from UC Santa Barbara

More Information

Social Presence :

Prographics :

Exp : 12 Location : Santa Monica, California, United States Job Level : Leadership Designation : Co-Founder at Promenade Group
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Insights For Selling To Gregg

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gregg is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Gregg

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Gregg move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Gregg take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Gregg

Personality Compatibility


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