Gregoire B.

Inquirer
DISC Type : cd

Vice President, Digital Product & Consumer Experience at Groupe ALDO

Montreal, Quebec, Canada

Overview

Gregoire Baret is a digital transformation leader at Groupe ALDO with 20 years of expertise in strategy, commerce, and technology. He specializes in creating high-performing omnichannel solutions and human-centered, unified experiences for global brands. He holds a Master of Management Science from UVSQ Université de Versailles Saint-Quentin-en-Yvelines.


He is a guest lecturer at McGill Universitys Bensadoun School of Retail Management and has served as an advisor for their Retail GenAI Hackathon.

Personality Overview

ROI Conscious

Hard To Convince

Judgemental

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

eCommerce Transformation
Recently led the complex migration of three major ALDO Group brands to the Shopify platform, successfully launching them in under nine months to accelerate their unified commerce journey.
Unified Commerce
He focuses on engineering a seamless omnichannel consumer path, ensuring consistency and continuity from e-commerce to in-store experiences to boost loyalty and conversion.
Customer Experience
Believes that to deliver results, a brand experience must be distinctive and solve real consumer problems, a philosophy that guides his work in service and experience design.

Media Appearances

Gregoire has no verified media appearances

Work History

9-2023
Vice President, Digital Product & Consumer Experience at Groupe ALDO
11-2020 - 9-2023
Vice President, Consumer Experience (CX) at Groupe ALDO
6-2015 - 11-2020
Senior Director, GM, Omnichannel at Groupe ALDO
8-2019
Guest Lecturer - McGill Bensadoon School of Retail Management at McGill University
4-2011 - 5-2015
Vice President - Strategy, UX & Experience Design at Nurun

Education

1996 - 1999
Maitrise de Sciences de Gestion from UVSQ Université de Versailles Saint-Quentin-en-Yvelines

More Information

Social Presence :

Prographics :

Exp : 18 Location : Montreal, Quebec, Canada Job Level : Senior Designation : Vice President, Digital Product & Consumer Experience at Groupe ALDO
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Insights For Selling To Gregoire

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gregoire is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Gregoire

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Gregoire move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Gregoire take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Gregoire

Personality Compatibility


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