Gregory Brown

Examiner
DISC Type : sc

Chief Digital Officer (SVP) Canadian Personal & Business Banking at BMO

York, Ontario, Canada

Overview

Gregory Brown is the Chief Digital Officer for Canadian Personal & Business Banking at BMO. He is passionate about using data-driven insights to enhance customer experiences and drive business growth through digital transformation. His career spans digital strategy and eCommerce leadership roles in financial services and retail, supported by an MBA from Ivey Business School.

There is no publicly available information about Gregorys personal life, hobbies, or interests outside of his professional capacity. His focus appears to be on innovation within the financial technology sector, team leadership, and driving digital-first initiatives.

He developed the first fully transactional lease-to-own eCommerce website in Canada during his time at goeasy Ltd.

Personality Overview

Overcautious

Process Oriented

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Digital Transformation
As Chief Digital Officer at a major bank, he leads the strategy for digital-first initiatives and innovating customer banking experiences.
Customer Experience
He emphasizes creating seamless digital journeys, highlighted by BMO winning global awards for its pre-arrival newcomer banking program under his leadership.
Fintech Innovation
His background includes advising a fintech accelerator and focusing on topics like embedded finance, money movement, and digital account opening.

Media Appearances

Gregory Brown – Advisor | Holt Accelerator. Featured in Holt Accelerator (official website)

See Now

Work History

8-2025
Chief Digital Officer (SVP) Canadian Personal & Business Banking at BMO
8-2021 - 8-2025
Head (VP) North American Digital Product Management- Sales & Marketing at BMO
2-2021 - 8-2021
Head (MD), North American Digital Product Sales & Marketing at BMO
6-2018 - 6-2019
Advisor at Holt Accelerator
11-2013 - 8-2016
Director of eCommerce & Digital Marketing at goeasy Ltd.

Education

2014 - 2016
Master of Business Administration - MBA from Ivey Business School at Western University
2001 - 2005
Arts from University of Toronto - University of St. Michael's College

More Information

Social Presence :

Prographics :

Exp : 17 Location : York, Ontario, Canada Job Level : Leadership Designation : Chief Digital Officer (SVP) Canadian Personal & Business Banking at BMO
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Insights For Selling To Gregory

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gregory is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Gregory

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Gregory move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Gregory take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Gregory

Personality Compatibility


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