Gretchen Garrigues

Pioneer
DISC Type : DIS

Senior Advisor - CMO at Sovereign Advisory Inc.

New York City Metropolitan Area, United States

Overview

Gretchen is a Fortune 500 Global Chief Marketing Officer with over 20 years of experience in financial services at firms like Manulife, Fiserv, and GE Capital. She specializes in transforming marketing functions into AI-driven growth engines. Colleagues describe her as a transformative, strategic, and inspirational leader. She holds an MBA from the Wisconsin School of Business.

Having lived and worked in Europe for ten years, Gretchen has a global perspective. This experience is complemented by her dual citizenship in the U. S. and France.

Unique fact: Gretchen is a dual U. S. and French citizen and speaks fluent French.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

AI in Marketing
A core focus of her career is transforming legacy marketing functions into modern, AI-enabled growth engines to drive revenue.
Global Brand Transformation
She has led major brand transformations, including launching a new global brand to power a $3B IPO at First Data and an award-winning brand refresh at Manulife.
Customer Experience
Views brand transformation as central to creating an exceptional customer experience, leveraging data and technology to meet rapidly increasing consumer expectations.

Media Appearances

Gretchen Garrigues joins SimCorp as new CMO. Featured in SimCorp

See Now

Work History

4-2025
Senior Advisor - CMO at Sovereign Advisory Inc.
2023 - 2025
Global CMO - Global Chief Marketing & Communications Officer at SimCorp
2019 - 2023
Global CMO - Global Chief Marketing & Communications Officer at Global Growth Marketing
2016 - 2019
Executive Vice President, Global Chief Marketing, Communications & Customer Experience Officer (CMO) at Manulife
2014 - 2016
Global CMO - Chief Marketing Officer at First Data Corporation

Education

Master of Business Administration - MBA from Wisconsin School of Business
Bachelor of Arts - BA from University of Virginia

More Information

Social Presence :

Prographics :

Exp : 29 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Senior Advisor - CMO at Sovereign Advisory Inc.
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Insights For Selling To Gretchen

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gretchen is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Gretchen

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Gretchen move?

  • They are generally fast movers and can take quick decisions
  • Can Gretchen take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Gretchen

Personality Compatibility


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