Griffin Parry

Pioneer
DISC Type : DSI

Founder/CEO at m3ter

London, England, United Kingdom

Overview

Griffin Parry is a serial entrepreneur specializing in enterprise software and monetization. He founded GameSparks, a backend-as-a-service platform for games, which was acquired by Amazon in 2017. He now leads m3ter, providing billing infrastructure for companies with usage-based pricing. He holds a Bachelor of Science from the University of Bristol.

He has stated that while his first startup did well, his current one is doing better due to having a more intimate knowledge of the problem space from the beginning.

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Usage-Based Pricing
His current company, m3ter, is built to solve the complexities of usage-based billing, a topic he frequently writes and speaks about.
SaaS Monetization
His career focus is on helping software companies upgrade their monetization stacks to handle modern, complex pricing strategies.
Founder Journey
As a second-time founder, he often reflects on the lessons learned from his first company (GameSparks) and how they apply to his current venture.

Media Appearances

Griffin Parry, CEO & Co‑Founder of m3ter. Featured in Apple Podcasts

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Griffin Parry CEO/Founder at m3ter – Building The Future Show. Featured in iHeart Radio

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Griffin Parry, CEO and Co‑Founder of m3ter - FinTech Profile. Featured in FinTech Profile

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Work History

10-2020
Founder/CEO at m3ter
4-2019 - 9-2020
Head of EMEA BD for Games and Gambling at Amazon Web Services (AWS)
3-2019
GM, GameSparks at Amazon Web Services (AWS)
CEO, Co-founder at GameSparks
Group Digital Product Development Director at News International

Education

1991 - 1994
Bachelor of Science (BSc) from University of Bristol
1988 - 1990
Education details unavailable from Shrewsbury School

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder/CEO at m3ter
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Insights For Selling To Griffin

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Griffin is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Griffin

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Griffin move?

  • They are generally fast movers and can take quick decisions
  • Can Griffin take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Griffin

Personality Compatibility


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