Gualberto Hernandez in

Gualberto Hernandez

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Executive Vice President and Chief Financial Officer at PriceSmart
📍 San Diego, California, United States

Gualberto Hernandez is the Executive Vice President and CFO at PriceSmart, bringing extensive experience in corporate finance, strategy, and operations. His career spans the fast-moving consumer goods, retail, and luxury sectors with companies like The Estée Lauder Companies, Sephora, and Fendi. He holds an MBA from Universidad del CEMA.

Possessing a global mindset, Gualberto is fluent in five languages and shows a keen interest in emerging trends and new opportunities. His certifications in "Marketing to Generation Z" and "Mobile Marketing Foundations" highlight a focus on modern consumer engagement strategies and digital innovation outside of pure finance.

He has a uniquely diverse background, having held senior finance and operations roles in both the luxury goods and warehouse club retail industries.

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Experience
30 Years
Current Role
Executive Vice President and Chief Financial Officer
Job Level
Leadership
Location
San Diego, California, United States
Personality Overview

How Gualberto shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Gualberto cares about

Corporate Finance
As a seasoned CFO for major international companies, he has deep expertise in FP&A, accounting, treasury, and controlling across multiple regions.
Retail & Luxury Goods
His career includes senior leadership positions at prominent luxury and retail brands like The Estée Lauder Companies, Sephora, and Fendi.
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Career

Work history

6-2025
Executive Vice President and Chief Financial Officer
PriceSmart
1-2020 - 12-2022
LA MER – VP-General Manager Latin America
The Estée Lauder Companies Inc.
1-2016 - 5-2025
Chief Financial Officer Latin America + VP Finance & Strategy Emerging Markets
The Estée Lauder Companies Inc.
11-2013 - 1-2016
Chief Operating Officer (Finance and Operations) Latin America
SEPHORA
7-2011 - 11-2013
Chief Operating Officer (Finance and Operations) North America
Fendi
In the press

Media appearances

PriceSmart names Gualberto Hernandez as new CFO. Featured in Investing.com
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Gualberto Hernandez, PriceSmart Inc: Profile and Biography. Featured in Bloomberg
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Education
1-1991 - 12-1991
Master of Business Administration - MBA
Universidad del CEMA
1984 - 1987
B.A.
Universidad Nacional del Litoral
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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