Guenda Berthold

Energizer
DISC Type : I

CMO Quality Lead at Biogen

Basel, Basel, Switzerland

Overview

Guenda has no verified overview

Personality Overview

Informal

Relationship Oriented

Imaginative

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Guenda has no verified topics they care about

Media Appearances

Guenda has no verified media appearances

Work History

8-2022
CMO Quality Lead at Biogen
6-2022 - 7-2022
Senior QA Consultant Life Science @ Agap2 Basel at agap2 Switzerland
10-2021 - 1-2022
Travel sabbatical at keine Angabe
6-2020 - 9-2021
Manager, Quality Product Lead at Biogen
4-2019 - 6-2020
Sr. Associate II, Global External Quality at Biogen

Education

1998 - 2004
Master from University of Basel

More Information

Social Presence :

Prographics :

Exp : 8 Location : Basel, Basel, Switzerland Job Level : Leadership Designation : CMO Quality Lead at Biogen
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Insights For Selling To Guenda

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guenda is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Guenda

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Guenda move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Guenda take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Guenda

Personality Compatibility


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