Gui Machado in

Gui Machado

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Head of Customer Experience & Operations at Mycon
📍 São Paulo, São Paulo, Brazil

Gui Machado is the Head of Customer Experience & Operations at Consórcio Mycon, where he leads a 40-person team. His expertise lies in AI, automation, and product design, focusing on strategies that connect customers and brands. People who have worked with him describe him as creative, trustworthy, and a genuine leader.

Outside of his professional life, Gui is a polyglot and a disciplined Jiu-Jitsu black belt. He is passionate about technology, innovation, gaming, and is an avid fan of the band Metallica. He believes that hard work beats talent and discipline overcomes motivation.

Unique fact: He previously coordinated a Jiu-Jitsu program for children and teenagers aged 3 to 15.

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Experience
13 Years
Current Role
Head of Customer Experience & Operations
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Gui shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Gui cares about

Customer Experience Strategy
His entire career at Mycon has been dedicated to enhancing the customer journey, from support and quality assurance to implementing VoC and NPS programs.
Operational Automation
He leads a dedicated process team focused on automation and continuous improvement, showing a strong interest in leveraging technology to streamline operations.
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Career

Work history

8-2025
Head of Customer Experience & Operations
Mycon
3-2022 - 8-2025
Customer Experience Manager
Mycon
10-2019 - 3-2022
Customer Experience Leader
Mycon
9-2018 - 10-2019
Customer Service Agent
U.N.I Training
6-2017 - 5-2019
Head of GB Kids Program
Gracie Barra Montreal - Brazilian Jiu-Jitsu
In the press

Media appearances

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Education
2015 - 2019
Baccalauréat Bidisciplinaire
Université de Montréal
2019 - 2019
Certificate
Insper Instituto de Ensino e Pesquisa
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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