Gui Machado

Judge
DISC Type : Dc

Head of Customer Experience & Operations at Mycon

São Paulo, São Paulo, Brazil

Overview

Gui Machado is the Head of Customer Experience & Operations at Consórcio Mycon, where he leads a 40-person team. His expertise lies in AI, automation, and product design, focusing on strategies that connect customers and brands. People who have worked with him describe him as creative, trustworthy, and a genuine leader.

Outside of his professional life, Gui is a polyglot and a disciplined Jiu-Jitsu black belt. He is passionate about technology, innovation, gaming, and is an avid fan of the band Metallica. He believes that hard work beats talent and discipline overcomes motivation.

Unique fact: He previously coordinated a Jiu-Jitsu program for children and teenagers aged 3 to 15.

Personality Overview

Features Driven

Generally Skeptic

Objective Thinker

They like to be in a position where they can control the conversation and terms.  They like to act fast and expect others to do the same. They are very proud of what they do.

Topics They Care About

Customer Experience Strategy
His entire career at Mycon has been dedicated to enhancing the customer journey, from support and quality assurance to implementing VoC and NPS programs.
Operational Automation
He leads a dedicated process team focused on automation and continuous improvement, showing a strong interest in leveraging technology to streamline operations.
Leadership & Development
He manages a large team and is actively involved in hiring new leaders, with recommendations highlighting his ability to genuinely care for and motivate his team.

Media Appearances

Gui has no verified media appearances

Work History

8-2025
Head of Customer Experience & Operations at Mycon
3-2022 - 8-2025
Customer Experience Manager at Mycon
10-2019 - 3-2022
Customer Experience Leader at Mycon
9-2018 - 10-2019
Customer Service Agent at U.N.I Training
6-2017 - 5-2019
Head of GB Kids Program at Gracie Barra Montreal - Brazilian Jiu-Jitsu

Education

2015 - 2019
Baccalauréat Bidisciplinaire from Université de Montréal
2019 - 2019
Certificate from Insper Instituto de Ensino e Pesquisa

More Information

Social Presence :

Prographics :

Exp : 13 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Head of Customer Experience & Operations at Mycon
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Insights For Selling To Gui

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gui is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Gui

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Gui move?

  • They can take decisions very fast if you manage to convince them.
  • Can Gui take some risk or not?

  • The risks don’t matter much to them.

You And Gui

Personality Compatibility


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