Guilherme Barbassa

Critic
DISC Type : C

CEO at Actio Global

Nepean, Ontario, Canada

Overview

Guilherme Barbassa is the CEO and Founder of Actio Global, specializing in strategic execution. His expertise is backed by a Masters in Technology Innovation Management from Carleton University and an MBA, providing a unique blend of technical and business leadership.

He holds a certification in "Model Thinking" from Coursera, highlighting an interest in applying structured frameworks to complex business problems.

Personality Overview

Negotiator

Objective Thinker

Precise

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Strategy Execution
His recent commentary focuses on the common failures in executing strategic plans, such as scattered KPI tracking and a disconnect between team actions and high-level goals.
Technology Innovation
Holds a Master's degree in Technology Innovation Management, indicating a strong academic and professional interest in leveraging technology for business growth.
Performance Management
He frequently addresses the inefficiencies of traditional KPI tracking methods, including fragmented spreadsheets and ineffective follow-up meetings.

Media Appearances

Guilherme has no verified media appearances

Work History

3-2023
CEO at Actio Global
1-2005
CEO at Actio Brasil
1-2009 - 12-2016
Sócio at Mundoiva
7-2004 - 10-2007
Diretor / Consultor at Grupo Yes Consultoria
3-2003 - 3-2004
Consultor at PRIMVS INTER PARES

Education

9-2022 - 5-2024
Master in Engineering - Technology Innovation Management from Carleton University
2004 - 2004
MBA from COPPEAD UFRJ

More Information

Social Presence :

Prographics :

Exp : 16 Location : Nepean, Ontario, Canada Job Level : Leadership Designation : CEO at Actio Global
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Insights For Selling To Guilherme

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guilherme is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Guilherme

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Guilherme move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Guilherme take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Guilherme

Personality Compatibility


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