Guilherme Busch

Examiner
DISC Type : cs

Sócio at Nelson Paschoalotto Advogados Associados

Bauru, São Paulo, Brazil

Overview

Guilherme Busch is a C-level executive with over 25 years of experience in the financial and client relationship sectors. As COO and VP of Paschoalotto, he leads a team of 15, 000, focusing on technological acceleration by integrating AI with human capabilities. He holds a law degree and a post-graduate degree in Strategic Business Management.

He is a married father of two sons, Victor and Bernardo. In addition to his executive roles, Guilherme dedicates time to mentoring businesses at NZ3 Acelerador, guiding them in areas like financial analysis, business strategy, and leadership.

He recently authored an article for the major Brazilian business magazine, EXAME, on the future of credit recovery.

Personality Overview

Status Quo Seeker

Process Oriented

Late Adopter

They are thorough and always follow a systematic approach.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

AI & Humanization
Drives the integration of artificial intelligence with human capabilities to promote innovation and enhance the customer journey.
Credit Recovery Evolution
Authored an article for EXAME arguing that the credit recovery market must shift from insistence to a model based on data engineering and behavioral analysis.
Customer Experience
Championed a customer-centric transformation, building an ecosystem to provide the best possible experience across all channels.

Media Appearances

Guilherme has no verified media appearances

Work History

11-2025
Sócio at Nelson Paschoalotto Advogados Associados
9-2024
Mentor de negócios at NZ3 Aceleradora
5-2023
COO / VP at Paschoalotto
6-2017 - 8-2017
Superintendência de Planejamento /Qualidade / TI Serviços e Desenvolvimento at Paschoalotto
10-2016
Diretor de Planejamento e Qualidade at Paschoalotto

Education

Conselheiro Consultivo from Open Mind Academy
2012 - 2013
Gestão Estratégica de Negócios from UNESP - Universidade Estadual de São Paulo

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bauru, São Paulo, Brazil Job Level : Leadership Designation : Sócio at Nelson Paschoalotto Advogados Associados
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Insights For Selling To Guilherme

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guilherme is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Guilherme

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Guilherme move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Guilherme take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Guilherme

Personality Compatibility


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