Guilherme Busch in

Guilherme Busch

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Sócio at Nelson Paschoalotto Advogados Associados
📍 Bauru, São Paulo, Brazil

Guilherme Busch is a C-level executive with over 25 years of experience in the financial and client relationship sectors. As COO and VP of Paschoalotto, he leads a team of 15, 000, focusing on technological acceleration by integrating AI with human capabilities. He holds a law degree and a post-graduate degree in Strategic Business Management.

He is a married father of two sons, Victor and Bernardo. In addition to his executive roles, Guilherme dedicates time to mentoring businesses at NZ3 Acelerador, guiding them in areas like financial analysis, business strategy, and leadership.

He recently authored an article for the major Brazilian business magazine, EXAME, on the future of credit recovery.

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Experience
15 Years
Current Role
Sócio
Job Level
Leadership
Location
Bauru, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Guilherme cares about

AI & Humanization
Drives the integration of artificial intelligence with human capabilities to promote innovation and enhance the customer journey.
Credit Recovery Evolution
Authored an article for EXAME arguing that the credit recovery market must shift from insistence to a model based on data engineering and behavioral analysis.
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Career

Work history

11-2025
Sócio
Nelson Paschoalotto Advogados Associados
9-2024
Mentor de negócios
NZ3 Aceleradora
5-2023
COO / VP
Paschoalotto
6-2017 - 8-2017
Superintendência de Planejamento /Qualidade / TI Serviços e Desenvolvimento
Paschoalotto
10-2016
Diretor de Planejamento e Qualidade
Paschoalotto
In the press

Media appearances

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Education
Conselheiro Consultivo
Open Mind Academy
2012 - 2013
Gestão Estratégica de Negócios
UNESP - Universidade Estadual de São Paulo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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