Guilherme Caetano

Examiner
DISC Type : sc

Chief Financial Officer at Primal Pet Foods

Lake Forest, Illinois, United States

Overview

Guilherme has no verified overview

Personality Overview

Status Quo Seeker

Unexpressive

Late Adopter

They are thorough and always follow a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Guilherme has no verified topics they care about

Media Appearances

Guilherme has no verified media appearances

Work History

2-2026
Chief Financial Officer at Primal Pet Foods
2-2026
Chief Financial Officer at Pure Treats Inc.
1-2022 - 2-2026
Chief Financial Officer at Primal Pet Group
1-2021 - 2-2022
CFO - Business Unit / VP Finance at The Kraft Heinz Company
6-2018 - 1-2021
Vice President, Head of Sales Finance, Execution & Analytics at The Kraft Heinz Company

Education

2008 - 2009
MBA from COPPEAD UFRJ
2009 - 2009
Education details unavailable from emlyon business school

More Information

Social Presence :

Prographics :

Exp : 21 Location : Lake Forest, Illinois, United States Job Level : Leadership Designation : Chief Financial Officer at Primal Pet Foods
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Insights For Selling To Guilherme

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guilherme is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Guilherme

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Guilherme move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Guilherme take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Guilherme

Personality Compatibility


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