Máximo Kopp

Sharpshooter
DISC Type : DC

Head Inteligência Comercial & B2B / DTC Digital at 3 Corações S/A

São Paulo, São Paulo, Brazil

Overview

Máximo is the Head of Commercial Intelligence & B2B/DTC Digital at 3 Corações S/A, with over a decade of experience in sales, B2B marketplaces, and digital transformation. He holds an MBA from Insper and a bachelors from Purdue University. Colleagues describe him as innovative, strategic, and an inspiring leader.

He has a global perspective, having lived in the United States for four years during his university studies, which made him fluent in English. He actively follows industry trends from publications like Harvard Business Review and developments from companies like Salesforce.

Unique fact: He is leading the implementation of a "Phygital" strategy, integrating the companys physical and digital channels.

Personality Overview

Rigorous & Demanding

ROI Driven

Fast But Analytical

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. They like to move fast and expect the same from others.

Topics They Care About

B2B Marketplaces
He has extensive experience building and managing B2B marketplace strategies, notably during his time leading initiatives for Ambev's BEES platform.
Phygital Strategy
A core part of his current role involves integrating physical and digital commercial channels to create a seamless customer experience.
AI in Industry
Recently participated in events and discussions centered on how artificial intelligence is practically transforming commercial relationships and industrial processes.

Media Appearances

Máximo has no verified media appearances

Work History

1-2025
Head Inteligência Comercial & B2B / DTC Digital at 3 Corações S/A
1-2024 - 1-2025
Head Inteligência Comercial & B2B Digital at 3 Corações S/A
3-2023 - 12-2023
Head de Desenvolvimento de Parceiros & Marketplace 3P | Bees.com.br 🐝 at Ambev
7-2022 - 3-2023
Head Marketplace 3P | Bees.com.br 🐝 at Ambev
11-2021 - 6-2022
Head Marketplace Auto Serviço | Bees.com.br 🐝 at Ambev

Education

Master's degree from CESAR School
2017 - 2019
Master of Business Administration - MBA from Insper Instituto de Ensino e Pesquisa

More Information

Social Presence :

Prographics :

Exp : 7 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Head Inteligência Comercial & B2B / DTC Digital at 3 Corações S/A
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Insights For Selling To Máximo

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Máximo is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Máximo

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Máximo move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Máximo take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Máximo

Personality Compatibility


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