Guilherme De Bortoli

Editor
DISC Type : CS

C&C Sales Director at Procter & Gamble

São Paulo, São Paulo, Brazil

Overview

Guilherme De Bortoli is a Sales Director at Procter & Gamble with over 11 years of experience, currently leading the Cash & Carry channel in Brazil. He manages a team of 14 and fosters key partnerships with retailers like Atacadão and Assaí. He holds an MBA from Ibmec and a P&G-sponsored leadership certification from Harvard.

His early professional experience includes a role as an Outgoing Exchange Coordinator for AIESEC, an organization focused on youth leadership development through international exchange programs. This experience points to a foundational interest in cross-cultural experiences and fostering potential in young people, which complements his current passion for team development.

He is a recipient of the P&G CEO Award, the highest possible recognition within the company.

Personality Overview

Slow Buyer

Skeptic

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Retail Channel Strategy
Leads the strategy for P&G's main Go-To-Market channel in Brazil, managing relationships with major national retailers like Atacadão and Assaí.
Talent Development
Expresses a strong passion for developing people and leading high-performing teams, a key part of his professional profile and responsibilities.
Execution Excellence
Consistently highlights "Execution Excellence" in his professional headline, indicating a focus on high-quality implementation and results.

Media Appearances

Guilherme has no verified media appearances

Work History

7-2024
C&C Sales Director at Procter & Gamble
12-2023 - 6-2024
National Modern Retail Sales Director at Procter & Gamble
12-2020 - 11-2023
Cash & Carry Senior Sales Manager at Procter & Gamble
1-2012 - 3-2012
Project Intern at AERNNOVA AEROSPACE
1-2011 - 11-2011
Outgoing Exchange Coordinator at AIESEC

Education

2009 - 2014
Bachelor's degree from USP - Universidade de São Paulo
7-2019 - 10-2020
Master of Business Administration - MBA from Ibmec

More Information

Social Presence :

Prographics :

Exp : 5 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : C&C Sales Director at Procter & Gamble
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Insights For Selling To Guilherme

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Use a presentation with information before getting into a live product walkthrough
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guilherme is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Guilherme

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Guilherme move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Guilherme take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Guilherme

Personality Compatibility


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